Youtube Unboxing Active Campaign Email Marketing

Youtube Unboxing Active Campaign Email Marketing

Youtube Unboxing  Active Campaign Email MarketingYoutube Unboxing Active Campaign Email Marketing

Then it sends out a series of emails to get them thinking about the webinar, and to encourage them to register. If they sign up, they immediately hit the “Objective” toward completion of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Youtube Unboxing Active Campaign Email Marketing. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, participated in, missed, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. People who don’t open my e-mails make it harder for other e-mails to get to individuals who truly desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.

Youtube Unboxing Active Campaign Email Marketing

This automation can be overwhelming at initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, often you need to build things from scratch. ActiveCampaign has an option to delete inactive customers, which I do not recommend.

Some customers don’t have actually tracking turned on, so their opens aren’t taped. Others still wish to be subscribed but have been busy. Here’s my reactivation series: I send one e-mail asking if they still wish to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they already clicked on the verification link in the previous e-mail, they have actually already been gotten rid of from the automation– utilizing a different automation).

Youtube Unboxing  Active Campaign Email MarketingYoutube Unboxing Active Campaign Email Marketing

The automation then unsubscribes them (Youtube Unboxing Active Campaign Email Marketing). My emails also have a link to a form where they can enter their email address to let me understand that they don’t have tracking made it possible for. This type adds a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so reliably! I only send out an easy “do you still want my emails?” verification.

You can send out reward material and attempt to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A common way to determine whether an Objective has been fulfilled is if a tag has actually been added to the contact. This tag can be added because your payment processor recorded a sale, or since your webinar platform recorded that your contact went to a webinar.

Youtube Unboxing Active Campaign Email Marketing

You can also see whether the completion rate has increased or decreased, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Youtube Unboxing Active Campaign Email Marketing. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit has a similar function.

Let’s say you have the first name of only some of your contacts, which is the case with my list. Youtube Unboxing Active Campaign Email Marketing. I usually don’t need a given name to register to my list, but in some cases I get a very first name, such as when somebody purchases a product. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their given name. If they do not, I just state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s first name.

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can quickly change out all of the details. Youtube Unboxing Active Campaign Email Marketing.

Youtube Unboxing Active Campaign Email Marketing

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it remains in an e-mail. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the finest email editing experience. I really like to send simple e-mails. Youtube Unboxing Active Campaign Email Marketing.

I have actually found that extremely tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I developed. The user interface for the HTML editor appears like it was pulled from some free open-source project.

Youtube Unboxing  Active Campaign Email MarketingYoutube Unboxing Active Campaign Email Marketing

However, adding images is a little a chore. You have to select them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Youtube Unboxing Active Campaign Email Marketing

Youtube Unboxing  Active Campaign Email MarketingYoutube Unboxing Active Campaign Email Marketing

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have begun using ActiveCampaign’s abundant full-screen editor – Youtube Unboxing Active Campaign Email Marketing. They have some good design templates, however I still want to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t eliminate.

However, with some adjustments, I can make my email quite basic. I can make it instantly use up the entire window, and I can tweak the typography to be slightly bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve just typed out a great email.