Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to register. If they sign up, they immediately struck the “Goal” towards the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.
This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Warranty Registration. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, went to, missed, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.
It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other e-mails to get to individuals who really want them! The “Pro” plan of ActiveCampaign has actually lead scoring built in.
Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, eliminates all of those tags, and starts this automation over once again.
This automation can be frustrating at first, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box service. However, because you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has a choice to delete non-active customers, which I don’t recommend.
Some customers don’t have tracking switched on, so their opens aren’t taped. Others still wish to be subscribed but have been hectic. Here’s my reactivation series: I send one e-mail asking if they still wish to be subscribed, and briefly describing why I keep my email list tidy. In one week, I send them another email (if they already clicked the confirmation link in the previous e-mail, they have actually already been eliminated from the automation– utilizing a separate automation).
The automation then unsubscribes them (Warranty Registration). My emails likewise have a link to a type where they can enter their email address to let me know that they don’t have tracking enabled. This type adds a tag that I utilize to filter those contacts out. I used to include this tag when they clicked a link, however when people do not have tracking on, it makes those links not work so dependably! I just send out a simple “do you still desire my emails?” confirmation.
You can send out bonus material and attempt to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A common way to determine whether an Objective has been satisfied is if a tag has been contributed to the contact. This tag can be included since your payment processor taped a sale, or because your webinar platform recorded that your contact participated in a webinar.
You can also see whether the completion rate has increased or decreased, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Warranty Registration. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit has an equivalent feature.
Let’s state you have the given name of just some of your contacts, which is the case with my list. Warranty Registration. I normally do not need a given name to register to my list, but often I get a given name, such as when someone buys a product. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their very first name. If they do not, I simply state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.
I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the details. Warranty Registration.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.
And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I really like to send out simple e-mails. Warranty Registration.
I’ve discovered that extremely tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I produced. The interface for the HTML editor appears like it was pulled from some complimentary open-source task.
However, adding images is a bit of a chore. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich text editor is a clunky experience. You require different text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s rich full-screen editor – Warranty Registration. They have some good templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t get rid of.
But, with some adjustments, I can make my e-mail quite fundamental. I can make it immediately use up the whole window, and I can tweak the typography to be a little larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you have actually just typed out a terrific email.