Then it sends a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they sign up, they instantly hit the “Goal” towards completion of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar.
This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Warranty Program. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, participated in, missed out on, or based upon for how long they stayed in the webinar. These tags can then set off automations within ActiveCampaign.
It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my e-mails make it harder for other e-mails to get to the individuals who truly want them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.
Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, removes all of those tags, and starts this automation over again.
This automation can be frustrating in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. But, due to the fact that you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has a choice to delete non-active subscribers, which I do not recommend.
Some subscribers do not have actually tracking turned on, so their opens aren’t taped. Others still want to be subscribed but have been hectic. Here’s my reactivation series: I send out one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another email (if they already clicked the verification link in the previous email, they have actually currently been gotten rid of from the automation– utilizing a separate automation).
The automation then unsubscribes them (Warranty Program). My emails likewise have a link to a form where they can enter their e-mail address to let me understand that they do not have tracking allowed. This kind includes a tag that I utilize to filter those contacts out. I utilized to include this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so dependably! I just send out an easy “do you still want my e-mails?” confirmation.
You can send bonus material and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common method to determine whether a Goal has been fulfilled is if a tag has actually been added to the contact. This tag can be added since your payment processor recorded a sale, or since your webinar platform taped that your contact went to a webinar.
You can also see whether the completion rate has actually increased or reduced, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Warranty Program. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar feature.
Let’s say you have the very first name of only some of your contacts, which is the case with my list. Warranty Program. I normally do not need a given name to register to my list, but often I get a first name, such as when someone buys a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I simply state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.
I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the information. Warranty Program.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.
And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I actually like to send out basic emails. Warranty Program.
I’ve found that extremely difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I produced. The interface for the HTML editor looks like it was pulled from some totally free open-source task.
However, including images is a bit of a chore. You need to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s rich full-screen editor – Warranty Program. They have some great templates, however I still want to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t remove.
But, with some adjustments, I can make my e-mail pretty standard. I can make it immediately use up the entire window, and I can tweak the typography to be somewhat bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you have actually just typed out a great e-mail.