Using Active Campaign With Sumome

Using Active Campaign With Sumome

Using Active Campaign With SumomeUsing Active Campaign With Sumome

Then it sends out a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they right away struck the “Objective” toward the end of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Using Active Campaign With Sumome. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, attended, missed out on, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who do not open my emails make it harder for other emails to get to individuals who truly want them! The “Pro” strategy of ActiveCampaign has lead scoring built in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and starts this automation over again.

Using Active Campaign With Sumome

This automation can be overwhelming at initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. However, since you can do anything with ActiveCampaign, in some cases you have to build things from scratch. ActiveCampaign has an alternative to delete inactive customers, which I don’t suggest.

Some subscribers don’t have actually tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed however have actually been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another e-mail (if they already clicked on the verification link in the previous email, they’ve already been removed from the automation– utilizing a different automation).

Using Active Campaign With SumomeUsing Active Campaign With Sumome

The automation then unsubscribes them (Using Active Campaign With Sumome). My e-mails likewise have a link to a form where they can enter their e-mail address to let me know that they do not have tracking allowed. This form includes a tag that I use to filter those contacts out. I utilized to add this tag when they clicked a link, however when people do not have tracking on, it makes those links not work so reliably! I just send a simple “do you still want my emails?” confirmation.

You can send benefit content and try to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A common method to measure whether an Objective has actually been met is if a tag has been added to the contact. This tag can be included because your payment processor taped a sale, or since your webinar platform recorded that your contact attended a webinar.

Using Active Campaign With Sumome

You can also see whether the completion rate has increased or reduced, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function – Using Active Campaign With Sumome. It saves me a ton of effort and time, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s state you have the given name of only some of your contacts, which is the case with my list. Using Active Campaign With Sumome. I usually don’t require a given name to sign up to my list, but often I get a given name, such as when somebody purchases an item. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I just state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s first name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by allowing me utilize the same automation over and over once again for my webinars, and I can quickly alter out all of the information. Using Active Campaign With Sumome.

Using Active Campaign With Sumome

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable allows me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the best email modifying experience. I really like to send easy emails. Using Active Campaign With Sumome.

I’ve discovered that extremely tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I created. The user interface for the HTML editor looks like it was pulled from some totally free open-source task.

Using Active Campaign With SumomeUsing Active Campaign With Sumome

However, including images is a bit of a chore. You have to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Using Active Campaign With Sumome

Using Active Campaign With SumomeUsing Active Campaign With Sumome

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s rich full-screen editor – Using Active Campaign With Sumome. They have some nice design templates, however I still wish to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove.

But, with some adjustments, I can make my e-mail quite fundamental. I can make it instantly take up the whole window, and I can modify the typography to be a little bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is including images. Envision you’ve just typed out a great e-mail.