Unboxing Review Active Campaign Email Marketing

Unboxing Review Active Campaign Email Marketing

Unboxing Review Active Campaign Email MarketingUnboxing Review Active Campaign Email Marketing

Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they immediately hit the “Objective” toward the end of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Unboxing Review Active Campaign Email Marketing. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, participated in, missed out on, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other e-mails to get to the people who actually want them! The “Pro” strategy of ActiveCampaign has lead scoring built in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, eliminates all of those tags, and starts this automation over once again.

Unboxing Review Active Campaign Email Marketing

This automation can be frustrating initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, sometimes you have to construct things from scratch. ActiveCampaign has an option to delete non-active subscribers, which I don’t suggest.

Some subscribers do not have tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed but have actually been busy. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked on the verification link in the previous e-mail, they’ve currently been gotten rid of from the automation– using a different automation).

Unboxing Review Active Campaign Email MarketingUnboxing Review Active Campaign Email Marketing

The automation then unsubscribes them (Unboxing Review Active Campaign Email Marketing). My e-mails likewise have a link to a type where they can enter their e-mail address to let me know that they do not have tracking allowed. This kind includes a tag that I utilize to filter those contacts out. I used to add this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so dependably! I just send out a simple “do you still want my e-mails?” confirmation.

You can send out reward material and attempt to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A common method to measure whether an Objective has actually been fulfilled is if a tag has actually been contributed to the contact. This tag can be added because your payment processor taped a sale, or due to the fact that your webinar platform tape-recorded that your contact participated in a webinar.

Unboxing Review Active Campaign Email Marketing

You can likewise see whether the conclusion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Unboxing Review Active Campaign Email Marketing. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s say you have the very first name of just some of your contacts, which is the case with my list. Unboxing Review Active Campaign Email Marketing. I generally do not need a very first name to sign up to my list, however often I get a given name, such as when somebody purchases an item. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their first name. If they do not, I simply state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the information. Unboxing Review Active Campaign Email Marketing.

Unboxing Review Active Campaign Email Marketing

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp occurs to have the finest e-mail editing experience. I really like to send easy e-mails. Unboxing Review Active Campaign Email Marketing.

I’ve discovered that very hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I produced. The interface for the HTML editor appears like it was pulled from some totally free open-source task.

Unboxing Review Active Campaign Email MarketingUnboxing Review Active Campaign Email Marketing

However, including images is a bit of a task. You need to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Unboxing Review Active Campaign Email Marketing

Unboxing Review Active Campaign Email MarketingUnboxing Review Active Campaign Email Marketing

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s abundant full-screen editor – Unboxing Review Active Campaign Email Marketing. They have some great design templates, but I still desire to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t get rid of.

But, with some modifications, I can make my e-mail pretty standard. I can make it automatically take up the entire window, and I can tweak the typography to be a little bigger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you have actually just typed out an excellent e-mail.