Unboxing All Colors Active Campaign Email Marketing

Unboxing All Colors Active Campaign Email Marketing

Unboxing All Colors Active Campaign  Email MarketingUnboxing All Colors Active Campaign Email Marketing

Then it sends a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they right away hit the “Objective” towards the end of the webinar, and the automation ends. If they don’t register, they get included to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Unboxing All Colors Active Campaign Email Marketing. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, attended, missed out on, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who do not open my emails make it harder for other emails to get to the individuals who truly want them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, gets rid of all of those tags, and begins this automation over once again.

Unboxing All Colors Active Campaign Email Marketing

This automation can be frustrating in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. However, since you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has an option to erase non-active subscribers, which I do not advise.

Some subscribers do not have actually tracking turned on, so their opens aren’t taped. Others still want to be subscribed however have been hectic. Here’s my reactivation sequence: I send one e-mail asking if they still desire to be subscribed, and briefly describing why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous e-mail, they’ve currently been eliminated from the automation– using a separate automation).

Unboxing All Colors Active Campaign  Email MarketingUnboxing All Colors Active Campaign Email Marketing

The automation then unsubscribes them (Unboxing All Colors Active Campaign Email Marketing). My e-mails also have a link to a kind where they can enter their email address to let me know that they don’t have tracking enabled. This type includes a tag that I use to filter those contacts out. I utilized to include this tag when they clicked on a link, but when individuals don’t have tracking on, it makes those links not work so dependably! I only send a basic “do you still want my emails?” verification.

You can send out benefit content and try to get the contact more engaged once again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A typical method to determine whether a Goal has been satisfied is if a tag has been added to the contact. This tag can be added since your payment processor taped a sale, or since your webinar platform taped that your contact participated in a webinar.

Unboxing All Colors Active Campaign Email Marketing

You can also see whether the conclusion rate has increased or reduced, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature – Unboxing All Colors Active Campaign Email Marketing. It saves me a lot of effort and time, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s state you have the very first name of only a few of your contacts, which holds true with my list. Unboxing All Colors Active Campaign Email Marketing. I typically do not need a given name to sign up to my list, however sometimes I get a given name, such as when someone buys a product. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their first name. If they don’t, I just say “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s given name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly change out all of the details. Unboxing All Colors Active Campaign Email Marketing.

Unboxing All Colors Active Campaign Email Marketing

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the very best email editing experience. I really like to send basic e-mails. Unboxing All Colors Active Campaign Email Marketing.

I’ve discovered that very tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project.

Unboxing All Colors Active Campaign  Email MarketingUnboxing All Colors Active Campaign Email Marketing

However, including images is a bit of a chore. You need to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Unboxing All Colors Active Campaign Email Marketing

Unboxing All Colors Active Campaign  Email MarketingUnboxing All Colors Active Campaign Email Marketing

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have begun using ActiveCampaign’s rich text editor – Unboxing All Colors Active Campaign Email Marketing. They have some good design templates, however I still desire to send out the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t get rid of.

However, with some changes, I can make my e-mail pretty standard. I can make it instantly take up the entire window, and I can modify the typography to be slightly bigger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you have actually just typed out a fantastic email.