Tutorial Video Email Marketing

Tutorial Video Email Marketing

Tutorial Video Email MarketingTutorial Video Email Marketing

Then it sends a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they right away struck the “Objective” toward the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Tutorial Video Email Marketing. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, attended, missed out on, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my emails go to spam or Gmail’s promos tab. Individuals who do not open my e-mails make it harder for other e-mails to get to individuals who truly want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, eliminates all of those tags, and starts this automation over again.

Tutorial Video Email Marketing

This automation can be frustrating initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, often you need to construct things from scratch. ActiveCampaign has an option to erase inactive customers, which I don’t suggest.

Some subscribers do not have actually tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed however have actually been busy. Here’s my reactivation sequence: I send one e-mail asking if they still want to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another email (if they currently clicked the verification link in the previous email, they have actually currently been removed from the automation– utilizing a different automation).

Tutorial Video Email MarketingTutorial Video Email Marketing

The automation then unsubscribes them (Tutorial Video Email Marketing). My emails likewise have a link to a kind where they can enter their email address to let me know that they don’t have tracking enabled. This type adds a tag that I use to filter those contacts out. I utilized to add this tag when they clicked a link, but when individuals do not have tracking on, it makes those links not work so dependably! I only send out an easy “do you still desire my emails?” confirmation.

You can send bonus offer content and try to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A typical method to measure whether a Goal has actually been met is if a tag has actually been contributed to the contact. This tag can be included since your payment processor recorded a sale, or because your webinar platform recorded that your contact went to a webinar.

Tutorial Video Email Marketing

You can also see whether the completion rate has increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Tutorial Video Email Marketing. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s say you have the given name of only some of your contacts, which is the case with my list. Tutorial Video Email Marketing. I typically do not need a very first name to register to my list, however often I get a given name, such as when someone purchases an item. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and after that their given name. If they do not, I just say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s very first name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me utilize the same automation over and over again for my webinars, and I can quickly change out all of the details. Tutorial Video Email Marketing.

Tutorial Video Email Marketing

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the best e-mail editing experience. I truly like to send out easy emails. Tutorial Video Email Marketing.

I’ve found that extremely difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source project.

Tutorial Video Email MarketingTutorial Video Email Marketing

However, including images is a bit of a chore. You need to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Tutorial Video Email Marketing

Tutorial Video Email MarketingTutorial Video Email Marketing

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s abundant full-screen editor – Tutorial Video Email Marketing. They have some good design templates, however I still want to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t eliminate.

However, with some modifications, I can make my email quite basic. I can make it instantly use up the whole window, and I can modify the typography to be slightly bigger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Picture you’ve just typed out an excellent email.