The New Active Campaign Email Marketing

The New Active Campaign Email Marketing

The New  Active Campaign Email MarketingThe New Active Campaign Email Marketing

Then it sends out a series of e-mails to get them interested in the webinar, and to encourage them to sign up. If they register, they right away struck the “Objective” towards completion of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – The New Active Campaign Email Marketing. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, went to, missed, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who don’t open my e-mails make it harder for other e-mails to get to individuals who really want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, eliminates all of those tags, and starts this automation over again.

The New Active Campaign Email Marketing

This automation can be overwhelming initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. But, because you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has an option to erase inactive customers, which I do not recommend.

Some customers do not have tracking switched on, so their opens aren’t taped. Others still wish to be subscribed however have been hectic. Here’s my reactivation series: I send one email asking if they still wish to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another e-mail (if they currently clicked the confirmation link in the previous email, they’ve already been removed from the automation– using a separate automation).

The New  Active Campaign Email MarketingThe New Active Campaign Email Marketing

The automation then unsubscribes them (The New Active Campaign Email Marketing). My emails likewise have a link to a kind where they can enter their email address to let me know that they don’t have tracking made it possible for. This kind adds a tag that I use to filter those contacts out. I utilized to include this tag when they clicked a link, but when people don’t have tracking on, it makes those links not work so dependably! I only send an easy “do you still want my e-mails?” confirmation.

You can send reward content and try to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Goal tracking. A common way to determine whether an Objective has been satisfied is if a tag has been contributed to the contact. This tag can be added due to the fact that your payment processor recorded a sale, or due to the fact that your webinar platform taped that your contact participated in a webinar.

The New Active Campaign Email Marketing

You can also see whether the conclusion rate has increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – The New Active Campaign Email Marketing. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit has a comparable function.

Let’s state you have the first name of just a few of your contacts, which is the case with my list. The New Active Campaign Email Marketing. I usually do not require a very first name to sign up to my list, but often I get a first name, such as when somebody purchases an item. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they do not, I just say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the exact same automation over and over again for my webinars, and I can quickly alter out all of the information. The New Active Campaign Email Marketing.

The New Active Campaign Email Marketing

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the best email editing experience. I truly like to send easy emails. The New Active Campaign Email Marketing.

I’ve found that very difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I created. The user interface for the HTML editor appears like it was pulled from some totally free open-source project.

The New  Active Campaign Email MarketingThe New Active Campaign Email Marketing

Nevertheless, adding images is a little a task. You need to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

The New Active Campaign Email Marketing

The New  Active Campaign Email MarketingThe New Active Campaign Email Marketing

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s rich full-screen editor – The New Active Campaign Email Marketing. They have some good templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t eliminate.

But, with some modifications, I can make my e-mail pretty basic. I can make it instantly take up the entire window, and I can tweak the typography to be slightly bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you’ve just typed out an excellent email.