Tech Support Active Campaign

Tech Support Active Campaign

Tech Support Active CampaignTech Support Active Campaign

Then it sends out a series of e-mails to get them interested in the webinar, and to encourage them to register. If they sign up, they right away struck the “Goal” toward the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Tech Support Active Campaign. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, attended, missed, or based upon for how long they stayed in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other e-mails to get to individuals who really want them! The “Pro” strategy of ActiveCampaign has actually lead scoring constructed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a separate automation removes them from this automation, gets rid of all of those tags, and begins this automation over again.

Tech Support Active Campaign

This automation can be overwhelming in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box option. But, because you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has an option to delete inactive subscribers, which I do not advise.

Some subscribers don’t have actually tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have been hectic. Here’s my reactivation series: I send one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked the verification link in the previous e-mail, they have actually currently been gotten rid of from the automation– using a separate automation).

Tech Support Active CampaignTech Support Active Campaign

The automation then unsubscribes them (Tech Support Active Campaign). My e-mails also have a link to a type where they can enter their e-mail address to let me know that they do not have tracking made it possible for. This kind adds a tag that I utilize to filter those contacts out. I utilized to include this tag when they clicked on a link, but when individuals don’t have tracking on, it makes those links not work so reliably! I only send out a simple “do you still want my emails?” confirmation.

You can send reward material and attempt to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A common way to determine whether a Goal has actually been met is if a tag has actually been contributed to the contact. This tag can be included since your payment processor taped a sale, or due to the fact that your webinar platform taped that your contact participated in a webinar.

Tech Support Active Campaign

You can also see whether the completion rate has increased or decreased, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function – Tech Support Active Campaign. It saves me a load of time and effort, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the very first name of just some of your contacts, which is the case with my list. Tech Support Active Campaign. I typically don’t require a given name to register to my list, but in some cases I get a very first name, such as when someone purchases a product. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I just say “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s very first name.

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me use the same automation over and over again for my webinars, and I can rapidly alter out all of the information. Tech Support Active Campaign.

Tech Support Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the finest e-mail editing experience. I really like to send simple e-mails. Tech Support Active Campaign.

I’ve discovered that really tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source task.

Tech Support Active CampaignTech Support Active Campaign

However, adding images is a little bit of a chore. You need to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Tech Support Active Campaign

Tech Support Active CampaignTech Support Active Campaign

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have started using ActiveCampaign’s rich text editor – Tech Support Active Campaign. They have some nice design templates, but I still desire to send the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t eliminate.

However, with some changes, I can make my e-mail pretty standard. I can make it automatically take up the whole window, and I can tweak the typography to be slightly larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Picture you’ve simply typed out a terrific email.