Targeted Follow-Up Active Campaign

Targeted Follow-Up Active Campaign

Targeted Follow-Up Active CampaignTargeted Follow-Up Active Campaign

Then it sends out a series of e-mails to get them interested in the webinar, and to encourage them to register. If they register, they instantly hit the “Goal” towards completion of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Targeted Follow-Up Active Campaign. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, went to, missed out on, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my emails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other emails to get to individuals who actually want them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over once again.

Targeted Follow-Up Active Campaign

This automation can be frustrating initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. But, because you can do anything with ActiveCampaign, in some cases you have to develop things from scratch. ActiveCampaign has an alternative to erase non-active subscribers, which I don’t suggest.

Some subscribers don’t have actually tracking turned on, so their opens aren’t taped. Others still want to be subscribed but have been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another email (if they already clicked the verification link in the previous e-mail, they’ve already been removed from the automation– utilizing a different automation).

Targeted Follow-Up Active CampaignTargeted Follow-Up Active Campaign

The automation then unsubscribes them (Targeted Follow-Up Active Campaign). My emails likewise have a link to a form where they can enter their email address to let me know that they don’t have tracking made it possible for. This type includes a tag that I utilize to filter those contacts out. I used to include this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so reliably! I just send out an easy “do you still want my e-mails?” verification.

You can send reward material and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A typical way to determine whether an Objective has been fulfilled is if a tag has actually been contributed to the contact. This tag can be added since your payment processor taped a sale, or due to the fact that your webinar platform recorded that your contact attended a webinar.

Targeted Follow-Up Active Campaign

You can also see whether the conclusion rate has actually increased or decreased, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – Targeted Follow-Up Active Campaign. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s state you have the very first name of only a few of your contacts, which is the case with my list. Targeted Follow-Up Active Campaign. I normally don’t need a first name to sign up to my list, however in some cases I get a first name, such as when somebody buys a product. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and then their first name. If they don’t, I just say “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the same automation over and over once again for my webinars, and I can quickly change out all of the information. Targeted Follow-Up Active Campaign.

Targeted Follow-Up Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best email modifying experience. I really like to send out easy emails. Targeted Follow-Up Active Campaign.

I’ve discovered that extremely hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I developed. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task.

Targeted Follow-Up Active CampaignTargeted Follow-Up Active Campaign

However, adding images is a bit of a task. You have to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Targeted Follow-Up Active Campaign

Targeted Follow-Up Active CampaignTargeted Follow-Up Active Campaign

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have actually started utilizing ActiveCampaign’s abundant text editor – Targeted Follow-Up Active Campaign. They have some great design templates, but I still wish to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t eliminate.

But, with some modifications, I can make my e-mail quite basic. I can make it immediately take up the entire window, and I can modify the typography to be slightly bigger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you have actually simply typed out a terrific e-mail.