Tags In Active Campaign

Tags In Active Campaign

Tags In Active CampaignTags In Active Campaign

Then it sends out a series of e-mails to get them interested in the webinar, and to motivate them to sign up. If they register, they right away hit the “Objective” towards completion of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Tags In Active Campaign. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my emails go to spam or Gmail’s promos tab. Individuals who do not open my emails make it harder for other e-mails to get to individuals who truly desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring developed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and begins this automation over once again.

Tags In Active Campaign

This automation can be frustrating initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has a choice to erase non-active customers, which I don’t suggest.

Some subscribers don’t have tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous e-mail, they’ve currently been eliminated from the automation– using a separate automation).

Tags In Active CampaignTags In Active Campaign

The automation then unsubscribes them (Tags In Active Campaign). My emails also have a link to a type where they can enter their e-mail address to let me understand that they do not have tracking allowed. This kind includes a tag that I use to filter those contacts out. I used to include this tag when they clicked a link, however when individuals don’t have tracking on, it makes those links not work so reliably! I only send out an easy “do you still want my emails?” confirmation.

You can send bonus offer content and attempt to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A common way to determine whether an Objective has been met is if a tag has been included to the contact. This tag can be added due to the fact that your payment processor tape-recorded a sale, or due to the fact that your webinar platform recorded that your contact attended a webinar.

Tags In Active Campaign

You can also see whether the completion rate has increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature – Tags In Active Campaign. It saves me a ton of effort and time, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s state you have the first name of only some of your contacts, which holds true with my list. Tags In Active Campaign. I normally do not need a first name to sign up to my list, but in some cases I get a first name, such as when someone purchases an item. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and then their given name. If they don’t, I simply say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can quickly alter out all of the details. Tags In Active Campaign.

Tags In Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I actually like to send basic emails. Tags In Active Campaign.

I’ve found that extremely hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source project.

Tags In Active CampaignTags In Active Campaign

However, adding images is a little bit of a chore. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Tags In Active Campaign

Tags In Active CampaignTags In Active Campaign

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have begun using ActiveCampaign’s abundant full-screen editor – Tags In Active Campaign. They have some nice templates, but I still wish to send the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t eliminate.

But, with some changes, I can make my email pretty fundamental. I can make it immediately take up the entire window, and I can modify the typography to be slightly larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Picture you’ve just typed out a terrific e-mail.