Squarespace Active Campaign Pop Up

Squarespace Active Campaign Pop Up

Squarespace Active Campaign Pop UpSquarespace Active Campaign Pop Up

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they register, they right away hit the “Objective” towards the end of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Squarespace Active Campaign Pop Up. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my emails go to spam or Gmail’s promos tab. People who don’t open my e-mails make it harder for other e-mails to get to the people who really want them! The “Pro” strategy of ActiveCampaign has actually lead scoring constructed in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and starts this automation over once again.

Squarespace Active Campaign Pop Up

This automation can be overwhelming in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box option. But, because you can do anything with ActiveCampaign, often you have to build things from scratch. ActiveCampaign has an alternative to delete non-active customers, which I do not advise.

Some subscribers don’t have tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed but have been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they have actually already been gotten rid of from the automation– using a separate automation).

Squarespace Active Campaign Pop UpSquarespace Active Campaign Pop Up

The automation then unsubscribes them (Squarespace Active Campaign Pop Up). My emails likewise have a link to a form where they can enter their e-mail address to let me know that they do not have tracking enabled. This form adds a tag that I use to filter those contacts out. I used to add this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so reliably! I just send out an easy “do you still want my e-mails?” verification.

You can send out benefit content and attempt to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A common method to determine whether a Goal has actually been met is if a tag has been added to the contact. This tag can be included since your payment processor recorded a sale, or due to the fact that your webinar platform taped that your contact participated in a webinar.

Squarespace Active Campaign Pop Up

You can likewise see whether the completion rate has increased or reduced, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature – Squarespace Active Campaign Pop Up. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. Squarespace Active Campaign Pop Up. I generally don’t need a first name to register to my list, but sometimes I get a given name, such as when someone purchases an item. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their first name. If they do not, I simply say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me utilize the same automation over and over once again for my webinars, and I can rapidly change out all of the details. Squarespace Active Campaign Pop Up.

Squarespace Active Campaign Pop Up

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the finest email editing experience. I really like to send basic emails. Squarespace Active Campaign Pop Up.

I have actually found that very difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project.

Squarespace Active Campaign Pop UpSquarespace Active Campaign Pop Up

Nevertheless, adding images is a little a task. You need to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Squarespace Active Campaign Pop Up

Squarespace Active Campaign Pop UpSquarespace Active Campaign Pop Up

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s rich text editor – Squarespace Active Campaign Pop Up. They have some great design templates, but I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t eliminate.

However, with some adjustments, I can make my e-mail pretty standard. I can make it instantly take up the entire window, and I can modify the typography to be slightly bigger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Envision you have actually simply typed out a terrific e-mail.