Specifications Features Email Marketing

Specifications Features Email Marketing

Specifications Features  Email MarketingSpecifications Features Email Marketing

Then it sends out a series of emails to get them interested in the webinar, and to motivate them to register. If they register, they right away struck the “Objective” towards completion of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Specifications Features Email Marketing. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, participated in, missed, or based upon how long they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other e-mails to get to the people who truly want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.

Specifications Features Email Marketing

This automation can be overwhelming initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. But, because you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has a choice to delete non-active subscribers, which I do not suggest.

Some subscribers don’t have actually tracking turned on, so their opens aren’t tape-recorded. Others still want to be subscribed however have been busy. Here’s my reactivation series: I send one email asking if they still wish to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked on the confirmation link in the previous email, they’ve already been eliminated from the automation– using a different automation).

Specifications Features  Email MarketingSpecifications Features Email Marketing

The automation then unsubscribes them (Specifications Features Email Marketing). My emails also have a link to a form where they can enter their e-mail address to let me know that they do not have tracking enabled. This type adds a tag that I use to filter those contacts out. I utilized to add this tag when they clicked a link, however when individuals do not have tracking on, it makes those links not work so dependably! I just send a simple “do you still desire my emails?” verification.

You can send out reward material and attempt to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common way to determine whether an Objective has actually been fulfilled is if a tag has actually been contributed to the contact. This tag can be included due to the fact that your payment processor taped a sale, or due to the fact that your webinar platform recorded that your contact went to a webinar.

Specifications Features Email Marketing

You can also see whether the conclusion rate has actually increased or decreased, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Specifications Features Email Marketing. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has an equivalent function.

Let’s say you have the given name of only some of your contacts, which is the case with my list. Specifications Features Email Marketing. I generally do not require a given name to register to my list, however sometimes I get a very first name, such as when somebody buys a product. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their first name. If they don’t, I just say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s given name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me utilize the same automation over and over once again for my webinars, and I can quickly alter out all of the details. Specifications Features Email Marketing.

Specifications Features Email Marketing

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I really like to send out easy e-mails. Specifications Features Email Marketing.

I have actually found that really difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I created. The interface for the HTML editor looks like it was pulled from some free open-source task.

Specifications Features  Email MarketingSpecifications Features Email Marketing

Nevertheless, adding images is a little a task. You need to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Specifications Features Email Marketing

Specifications Features  Email MarketingSpecifications Features Email Marketing

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s abundant full-screen editor – Specifications Features Email Marketing. They have some nice design templates, however I still desire to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t get rid of.

But, with some adjustments, I can make my email pretty standard. I can make it immediately take up the whole window, and I can tweak the typography to be somewhat bigger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you have actually just typed out an excellent email.