Size Of Active Campaign Email Marketing

Size Of Active Campaign Email Marketing

Size Of Active Campaign Email MarketingSize Of Active Campaign Email Marketing

Then it sends a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they register, they instantly struck the “Objective” toward the end of the webinar, and the automation ends. If they don’t register, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Size Of Active Campaign Email Marketing. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, attended, missed out on, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who do not open my e-mails make it harder for other emails to get to the people who truly want them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and begins this automation over once again.

Size Of Active Campaign Email Marketing

This automation can be overwhelming initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. But, since you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has a choice to erase inactive subscribers, which I don’t suggest.

Some customers don’t have actually tracking turned on, so their opens aren’t taped. Others still wish to be subscribed but have been hectic. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they’ve already been removed from the automation– utilizing a separate automation).

Size Of Active Campaign Email MarketingSize Of Active Campaign Email Marketing

The automation then unsubscribes them (Size Of Active Campaign Email Marketing). My e-mails likewise have a link to a form where they can enter their email address to let me know that they do not have tracking allowed. This type adds a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked a link, however when people don’t have tracking on, it makes those links not work so reliably! I just send out an easy “do you still want my emails?” confirmation.

You can send bonus offer content and try to get the contact more engaged again. To understand how well your automations are transforming, ActiveCampaign has Goal tracking. A typical method to determine whether an Objective has actually been satisfied is if a tag has been contributed to the contact. This tag can be added due to the fact that your payment processor taped a sale, or since your webinar platform recorded that your contact participated in a webinar.

Size Of Active Campaign Email Marketing

You can likewise see whether the completion rate has increased or decreased, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature – Size Of Active Campaign Email Marketing. It saves me a lot of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the very first name of just a few of your contacts, which holds true with my list. Size Of Active Campaign Email Marketing. I normally do not need a first name to sign up to my list, but in some cases I get a given name, such as when someone buys an item. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I simply say “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the same automation over and over again for my webinars, and I can rapidly change out all of the details. Size Of Active Campaign Email Marketing.

Size Of Active Campaign Email Marketing

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the best email modifying experience. I actually like to send easy e-mails. Size Of Active Campaign Email Marketing.

I have actually discovered that extremely hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I created. The user interface for the HTML editor appears like it was pulled from some totally free open-source task.

Size Of Active Campaign Email MarketingSize Of Active Campaign Email Marketing

Nevertheless, adding images is a little bit of a chore. You have to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Size Of Active Campaign Email Marketing

Size Of Active Campaign Email MarketingSize Of Active Campaign Email Marketing

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and below the image. Lately I have begun utilizing ActiveCampaign’s abundant text editor – Size Of Active Campaign Email Marketing. They have some nice templates, however I still want to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t eliminate.

But, with some changes, I can make my e-mail quite standard. I can make it automatically take up the entire window, and I can modify the typography to be slightly larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you’ve simply typed out an excellent e-mail.