Series Review Email Marketing Active Campaign

Series Review Email Marketing Active Campaign

Series Review Email Marketing Active CampaignSeries Review Email Marketing Active Campaign

Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they immediately hit the “Objective” towards the end of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Series Review Email Marketing Active Campaign. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, attended, missed out on, or based upon for how long they stayed in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other e-mails to get to the people who really want them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, eliminates all of those tags, and starts this automation over again.

Series Review Email Marketing Active Campaign

This automation can be frustrating in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. However, due to the fact that you can do anything with ActiveCampaign, in some cases you need to develop things from scratch. ActiveCampaign has a choice to erase inactive subscribers, which I do not recommend.

Some subscribers do not have actually tracking turned on, so their opens aren’t taped. Others still want to be subscribed however have been busy. Here’s my reactivation series: I send out one email asking if they still desire to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another email (if they currently clicked the confirmation link in the previous e-mail, they have actually already been gotten rid of from the automation– utilizing a separate automation).

Series Review Email Marketing Active CampaignSeries Review Email Marketing Active Campaign

The automation then unsubscribes them (Series Review Email Marketing Active Campaign). My e-mails also have a link to a form where they can enter their e-mail address to let me know that they don’t have tracking allowed. This form includes a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so dependably! I just send a simple “do you still want my emails?” verification.

You can send out bonus content and try to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A typical method to measure whether an Objective has been satisfied is if a tag has been contributed to the contact. This tag can be added due to the fact that your payment processor recorded a sale, or due to the fact that your webinar platform recorded that your contact participated in a webinar.

Series Review Email Marketing Active Campaign

You can also see whether the conclusion rate has actually increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Series Review Email Marketing Active Campaign. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar feature.

Let’s state you have the given name of only some of your contacts, which is the case with my list. Series Review Email Marketing Active Campaign. I usually don’t need a given name to register to my list, however sometimes I get a very first name, such as when somebody purchases an item. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their given name. If they do not, I simply say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s first name.

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can quickly alter out all of the details. Series Review Email Marketing Active Campaign.

Series Review Email Marketing Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the finest email modifying experience. I really like to send simple e-mails. Series Review Email Marketing Active Campaign.

I’ve discovered that extremely difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source task.

Series Review Email Marketing Active CampaignSeries Review Email Marketing Active Campaign

However, including images is a bit of a task. You need to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Series Review Email Marketing Active Campaign

Series Review Email Marketing Active CampaignSeries Review Email Marketing Active Campaign

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant text editor – Series Review Email Marketing Active Campaign. They have some great design templates, however I still wish to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove.

However, with some adjustments, I can make my email quite standard. I can make it immediately use up the whole window, and I can fine-tune the typography to be a little bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Envision you’ve just typed out a fantastic e-mail.