Seattle Seahawk Get Active Campaign

Seattle Seahawk Get Active Campaign

Seattle Seahawk Get Active CampaignSeattle Seahawk Get Active Campaign

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to sign up. If they register, they instantly struck the “Objective” towards completion of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Seattle Seahawk Get Active Campaign. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, attended, missed, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other emails to get to individuals who actually desire them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, eliminates all of those tags, and begins this automation over once again.

Seattle Seahawk Get Active Campaign

This automation can be overwhelming in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box option. However, since you can do anything with ActiveCampaign, sometimes you need to develop things from scratch. ActiveCampaign has an alternative to delete non-active customers, which I don’t recommend.

Some subscribers don’t have tracking turned on, so their opens aren’t taped. Others still desire to be subscribed but have actually been busy. Here’s my reactivation series: I send out one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked the verification link in the previous email, they have actually already been eliminated from the automation– using a different automation).

Seattle Seahawk Get Active CampaignSeattle Seahawk Get Active Campaign

The automation then unsubscribes them (Seattle Seahawk Get Active Campaign). My emails likewise have a link to a type where they can enter their email address to let me understand that they don’t have tracking allowed. This type adds a tag that I use to filter those contacts out. I used to add this tag when they clicked a link, but when people don’t have tracking on, it makes those links not work so reliably! I just send out an easy “do you still want my emails?” verification.

You can send benefit content and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A common method to determine whether an Objective has been met is if a tag has actually been contributed to the contact. This tag can be added due to the fact that your payment processor recorded a sale, or because your webinar platform recorded that your contact attended a webinar.

Seattle Seahawk Get Active Campaign

You can also see whether the completion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Seattle Seahawk Get Active Campaign. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. Seattle Seahawk Get Active Campaign. I typically don’t require a very first name to register to my list, but sometimes I get a first name, such as when somebody buys a product. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their given name. If they don’t, I simply say “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me utilize the very same automation over and over again for my webinars, and I can quickly change out all of the details. Seattle Seahawk Get Active Campaign.

Seattle Seahawk Get Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email editing experience. I actually like to send basic e-mails. Seattle Seahawk Get Active Campaign.

I’ve discovered that extremely tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I produced. The user interface for the HTML editor appears like it was pulled from some free open-source task.

Seattle Seahawk Get Active CampaignSeattle Seahawk Get Active Campaign

However, adding images is a little bit of a chore. You have to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Seattle Seahawk Get Active Campaign

Seattle Seahawk Get Active CampaignSeattle Seahawk Get Active Campaign

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have started using ActiveCampaign’s abundant text editor – Seattle Seahawk Get Active Campaign. They have some nice templates, however I still want to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t get rid of.

But, with some modifications, I can make my e-mail quite basic. I can make it immediately use up the whole window, and I can modify the typography to be a little bigger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Envision you’ve simply typed out a terrific email.