Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to register. If they register, they immediately struck the “Objective” toward the end of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar.
This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Search. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, participated in, missed out on, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.
It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promos tab. People who do not open my emails make it harder for other emails to get to individuals who truly desire them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.
Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, eliminates all of those tags, and starts this automation over once again.
This automation can be frustrating initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. However, since you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has a choice to delete inactive subscribers, which I do not suggest.
Some subscribers do not have actually tracking switched on, so their opens aren’t taped. Others still wish to be subscribed however have actually been hectic. Here’s my reactivation series: I send one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another email (if they already clicked on the confirmation link in the previous email, they’ve currently been removed from the automation– using a separate automation).
The automation then unsubscribes them (Search). My e-mails also have a link to a form where they can enter their email address to let me understand that they don’t have tracking made it possible for. This type adds a tag that I utilize to filter those contacts out. I used to add this tag when they clicked a link, however when people don’t have tracking on, it makes those links not work so dependably! I only send out a simple “do you still desire my emails?” confirmation.
You can send bonus offer content and try to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A typical way to measure whether an Objective has been fulfilled is if a tag has been added to the contact. This tag can be added because your payment processor tape-recorded a sale, or due to the fact that your webinar platform recorded that your contact went to a webinar.
You can likewise see whether the conclusion rate has increased or decreased, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Search. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar function.
Let’s say you have the very first name of only some of your contacts, which holds true with my list. Search. I typically do not require a given name to register to my list, however often I get a very first name, such as when somebody purchases an item. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their given name. If they do not, I simply say “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.
I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the details. Search.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.
And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I truly like to send basic e-mails. Search.
I’ve found that very difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I developed. The interface for the HTML editor looks like it was pulled from some totally free open-source task.
Nevertheless, including images is a bit of a task. You need to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s abundant full-screen editor – Search. They have some good design templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t eliminate.
However, with some adjustments, I can make my email quite standard. I can make it immediately use up the whole window, and I can tweak the typography to be a little bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you’ve simply typed out a terrific email.