Then it sends a series of e-mails to get them thinking about the webinar, and to encourage them to register. If they register, they instantly hit the “Objective” toward the end of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.
This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Sales Numbers. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, went to, missed out on, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.
It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who do not open my emails make it harder for other emails to get to the people who really want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.
Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, gets rid of all of those tags, and begins this automation over again.
This automation can be frustrating in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, because you can do anything with ActiveCampaign, often you have to build things from scratch. ActiveCampaign has an alternative to erase inactive subscribers, which I do not recommend.
Some customers don’t have actually tracking turned on, so their opens aren’t tape-recorded. Others still desire to be subscribed but have actually been hectic. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked the confirmation link in the previous e-mail, they’ve currently been removed from the automation– using a separate automation).
The automation then unsubscribes them (Sales Numbers). My e-mails also have a link to a type where they can enter their e-mail address to let me understand that they do not have tracking allowed. This kind includes a tag that I utilize to filter those contacts out. I utilized to include this tag when they clicked on a link, however when individuals don’t have tracking on, it makes those links not work so dependably! I just send a basic “do you still desire my e-mails?” verification.
You can send out bonus offer content and attempt to get the contact more engaged again. To understand how well your automations are transforming, ActiveCampaign has Objective tracking. A typical method to measure whether a Goal has actually been fulfilled is if a tag has been added to the contact. This tag can be added due to the fact that your payment processor taped a sale, or since your webinar platform taped that your contact went to a webinar.
You can also see whether the conclusion rate has increased or decreased, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function – Sales Numbers. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit has a comparable function.
Let’s state you have the given name of just some of your contacts, which holds true with my list. Sales Numbers. I generally do not require a given name to register to my list, but often I get a given name, such as when someone purchases an item. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their very first name. If they don’t, I just state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s first name.
I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can rapidly change out all of the information. Sales Numbers.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer modifications.
And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I really like to send easy emails. Sales Numbers.
I have actually found that very difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source task.
However, adding images is a bit of a chore. You need to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Lately I have actually started using ActiveCampaign’s rich text editor – Sales Numbers. They have some nice templates, but I still want to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t remove.
However, with some changes, I can make my email quite basic. I can make it instantly take up the whole window, and I can modify the typography to be a little bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Imagine you’ve simply typed out an excellent email.