Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to sign up. If they register, they immediately hit the “Objective” toward completion of the webinar, and the automation ends. If they don’t register, they get added to an automation promoting a rebroadcast of the webinar.
This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Sale Amazon. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, participated in, missed out on, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.
It costs me cash, and it makes it more most likely that my emails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other emails to get to the individuals who really desire them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.
Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation removes them from this automation, removes all of those tags, and starts this automation over once again.
This automation can be overwhelming initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, often you need to build things from scratch. ActiveCampaign has an option to erase non-active customers, which I don’t recommend.
Some customers don’t have tracking switched on, so their opens aren’t tape-recorded. Others still desire to be subscribed but have actually been hectic. Here’s my reactivation series: I send one email asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another email (if they already clicked on the verification link in the previous email, they’ve already been eliminated from the automation– utilizing a different automation).
The automation then unsubscribes them (Sale Amazon). My e-mails also have a link to a form where they can enter their email address to let me know that they don’t have tracking allowed. This form includes a tag that I use to filter those contacts out. I used to include this tag when they clicked a link, but when individuals do not have tracking on, it makes those links not work so reliably! I only send a simple “do you still desire my emails?” confirmation.
You can send out reward material and attempt to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common method to measure whether a Goal has actually been met is if a tag has been added to the contact. This tag can be added since your payment processor recorded a sale, or since your webinar platform recorded that your contact attended a webinar.
You can also see whether the conclusion rate has increased or reduced, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Sale Amazon. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar feature.
Let’s state you have the given name of only a few of your contacts, which is the case with my list. Sale Amazon. I typically don’t require a given name to register to my list, however in some cases I get a very first name, such as when somebody purchases a product. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and then their first name. If they do not, I simply state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.
I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can quickly change out all of the information. Sale Amazon.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.
And here it remains in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email modifying experience. I really like to send basic e-mails. Sale Amazon.
I’ve found that very hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source task.
However, including images is a little bit of a chore. You need to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich full-screen editor – Sale Amazon. They have some good design templates, however I still want to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t get rid of.
However, with some modifications, I can make my email pretty fundamental. I can make it automatically take up the whole window, and I can fine-tune the typography to be a little larger, and have a little more leading. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Imagine you’ve just typed out a great email.