Questions Answers Active Campaign Email Marketing

Questions Answers Active Campaign Email Marketing

Questions Answers  Active Campaign Email MarketingQuestions Answers Active Campaign Email Marketing

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they register, they instantly struck the “Goal” towards the end of the webinar, and the automation ends. If they do not sign up, they get included to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Questions Answers Active Campaign Email Marketing. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, went to, missed out on, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other e-mails to get to the individuals who actually desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring developed in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, gets rid of all of those tags, and starts this automation over once again.

Questions Answers Active Campaign Email Marketing

This automation can be overwhelming in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, often you need to construct things from scratch. ActiveCampaign has an alternative to erase inactive subscribers, which I don’t recommend.

Some customers do not have tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed but have been hectic. Here’s my reactivation series: I send one email asking if they still wish to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked the verification link in the previous email, they have actually already been eliminated from the automation– utilizing a separate automation).

Questions Answers  Active Campaign Email MarketingQuestions Answers Active Campaign Email Marketing

The automation then unsubscribes them (Questions Answers Active Campaign Email Marketing). My e-mails likewise have a link to a type where they can enter their email address to let me understand that they do not have tracking enabled. This type includes a tag that I utilize to filter those contacts out. I utilized to include this tag when they clicked on a link, but when individuals don’t have tracking on, it makes those links not work so dependably! I just send out a basic “do you still want my e-mails?” verification.

You can send bonus content and try to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A common way to measure whether an Objective has actually been satisfied is if a tag has been contributed to the contact. This tag can be included since your payment processor recorded a sale, or due to the fact that your webinar platform recorded that your contact attended a webinar.

Questions Answers Active Campaign Email Marketing

You can likewise see whether the conclusion rate has increased or reduced, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Questions Answers Active Campaign Email Marketing. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar feature.

Let’s state you have the first name of just some of your contacts, which holds true with my list. Questions Answers Active Campaign Email Marketing. I usually do not need a first name to register to my list, but often I get a very first name, such as when someone buys an item. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I just state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s first name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly change out all of the details. Questions Answers Active Campaign Email Marketing.

Questions Answers Active Campaign Email Marketing

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it is in an e-mail. This message variable allows me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I really like to send easy emails. Questions Answers Active Campaign Email Marketing.

I’ve discovered that really tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I developed. The interface for the HTML editor looks like it was pulled from some free open-source project.

Questions Answers  Active Campaign Email MarketingQuestions Answers Active Campaign Email Marketing

However, including images is a little bit of a chore. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Questions Answers Active Campaign Email Marketing

Questions Answers  Active Campaign Email MarketingQuestions Answers Active Campaign Email Marketing

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have actually started using ActiveCampaign’s abundant text editor – Questions Answers Active Campaign Email Marketing. They have some nice templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t get rid of.

However, with some adjustments, I can make my email quite fundamental. I can make it immediately take up the entire window, and I can modify the typography to be somewhat bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Imagine you have actually simply typed out an excellent e-mail.