Then it sends a series of e-mails to get them interested in the webinar, and to motivate them to register. If they register, they immediately struck the “Objective” towards the end of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.
This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Price Cash. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, participated in, missed out on, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.
It costs me cash, and it makes it more most likely that my emails go to spam or Gmail’s promos tab. People who do not open my e-mails make it harder for other emails to get to the people who really desire them! The “Pro” strategy of ActiveCampaign has lead scoring built in.
Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, eliminates all of those tags, and begins this automation over once again.
This automation can be frustrating in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box service. However, because you can do anything with ActiveCampaign, often you need to build things from scratch. ActiveCampaign has an option to delete non-active customers, which I do not advise.
Some customers do not have tracking turned on, so their opens aren’t tape-recorded. Others still want to be subscribed but have been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still wish to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another e-mail (if they already clicked on the verification link in the previous e-mail, they’ve currently been eliminated from the automation– using a separate automation).
The automation then unsubscribes them (Price Cash). My emails also have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking enabled. This form includes a tag that I use to filter those contacts out. I used to add this tag when they clicked a link, but when individuals don’t have tracking on, it makes those links not work so reliably! I only send out a basic “do you still desire my e-mails?” verification.
You can send benefit content and try to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A common way to determine whether a Goal has been fulfilled is if a tag has been included to the contact. This tag can be included due to the fact that your payment processor tape-recorded a sale, or since your webinar platform taped that your contact went to a webinar.
You can likewise see whether the conclusion rate has actually increased or decreased, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function – Price Cash. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has an equivalent feature.
Let’s say you have the given name of only a few of your contacts, which holds true with my list. Price Cash. I typically do not need a given name to register to my list, however often I get a first name, such as when someone buys a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their given name. If they don’t, I just state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s very first name.
I created a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me utilize the same automation over and over again for my webinars, and I can rapidly alter out all of the information. Price Cash.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.
And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the best email editing experience. I truly like to send basic emails. Price Cash.
I’ve found that really hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source task.
Nevertheless, adding images is a little a chore. You have to choose them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s abundant text editor – Price Cash. They have some nice templates, but I still desire to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t get rid of.
However, with some adjustments, I can make my email pretty basic. I can make it instantly use up the whole window, and I can fine-tune the typography to be a little bigger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Envision you’ve just typed out an excellent e-mail.