Podio Active Campaign

Podio Active Campaign

Podio Active CampaignPodio Active Campaign

Then it sends a series of emails to get them thinking about the webinar, and to encourage them to register. If they sign up, they right away hit the “Goal” toward the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Podio Active Campaign. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, went to, missed out on, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my emails go to spam or Gmail’s promotions tab. People who don’t open my e-mails make it harder for other emails to get to individuals who really desire them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, gets rid of all of those tags, and starts this automation over once again.

Podio Active Campaign

This automation can be overwhelming in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. But, since you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has a choice to erase inactive customers, which I don’t suggest.

Some customers don’t have tracking switched on, so their opens aren’t tape-recorded. Others still desire to be subscribed however have been busy. Here’s my reactivation series: I send out one email asking if they still desire to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked the confirmation link in the previous email, they have actually currently been removed from the automation– utilizing a different automation).

Podio Active CampaignPodio Active Campaign

The automation then unsubscribes them (Podio Active Campaign). My emails likewise have a link to a kind where they can enter their email address to let me understand that they don’t have tracking allowed. This type adds a tag that I utilize to filter those contacts out. I utilized to include this tag when they clicked a link, however when people do not have tracking on, it makes those links not work so reliably! I just send out a basic “do you still want my e-mails?” verification.

You can send out benefit material and attempt to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common way to measure whether a Goal has actually been met is if a tag has been contributed to the contact. This tag can be added due to the fact that your payment processor taped a sale, or due to the fact that your webinar platform tape-recorded that your contact participated in a webinar.

Podio Active Campaign

You can also see whether the completion rate has actually increased or decreased, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature – Podio Active Campaign. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar function.

Let’s state you have the first name of only a few of your contacts, which holds true with my list. Podio Active Campaign. I normally do not need a very first name to register to my list, but sometimes I get a very first name, such as when someone purchases a product. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their first name. If they do not, I just state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s very first name.

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me use the exact same automation over and over again for my webinars, and I can rapidly change out all of the details. Podio Active Campaign.

Podio Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I really like to send out basic e-mails. Podio Active Campaign.

I’ve found that extremely tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I developed. The interface for the HTML editor appears like it was pulled from some totally free open-source project.

Podio Active CampaignPodio Active Campaign

However, including images is a bit of a chore. You have to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Podio Active Campaign

Podio Active CampaignPodio Active Campaign

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s rich text editor – Podio Active Campaign. They have some great design templates, however I still want to send the simplest email possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t eliminate.

However, with some adjustments, I can make my email pretty fundamental. I can make it automatically use up the whole window, and I can modify the typography to be slightly bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you have actually just typed out a terrific email.