Then it sends a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they sign up, they right away struck the “Objective” towards the end of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar.
This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Payment Plan. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, participated in, missed, or based upon the length of time they stayed in the webinar. These tags can then activate automations within ActiveCampaign.
It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my e-mails make it harder for other e-mails to get to the individuals who actually want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.
Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and begins this automation over once again.
This automation can be overwhelming initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. But, due to the fact that you can do anything with ActiveCampaign, often you have to build things from scratch. ActiveCampaign has an alternative to erase non-active customers, which I do not recommend.
Some customers don’t have actually tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have actually been hectic. Here’s my reactivation series: I send one email asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous e-mail, they’ve already been removed from the automation– using a different automation).
The automation then unsubscribes them (Payment Plan). My e-mails likewise have a link to a form where they can enter their e-mail address to let me know that they do not have tracking made it possible for. This type includes a tag that I use to filter those contacts out. I utilized to add this tag when they clicked a link, however when individuals do not have tracking on, it makes those links not work so reliably! I just send an easy “do you still desire my e-mails?” confirmation.
You can send out reward material and attempt to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A common method to measure whether an Objective has been satisfied is if a tag has actually been contributed to the contact. This tag can be included due to the fact that your payment processor recorded a sale, or because your webinar platform tape-recorded that your contact went to a webinar.
You can also see whether the conclusion rate has increased or decreased, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Payment Plan. It saves me a ton of effort and time, and neither MailChimp nor ConvertKit has an equivalent feature.
Let’s say you have the first name of only a few of your contacts, which holds true with my list. Payment Plan. I normally don’t need a given name to register to my list, however often I get a very first name, such as when someone buys an item. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their very first name. If they don’t, I simply state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s first name.
I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me use the very same automation over and over once again for my webinars, and I can rapidly alter out all of the information. Payment Plan.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.
And here it remains in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I truly like to send basic emails. Payment Plan.
I have actually discovered that extremely difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source project.
However, adding images is a little bit of a task. You have to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have begun using ActiveCampaign’s rich full-screen editor – Payment Plan. They have some nice design templates, however I still want to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t get rid of.
But, with some changes, I can make my e-mail pretty basic. I can make it instantly take up the whole window, and I can tweak the typography to be somewhat larger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is including images. Imagine you have actually simply typed out a terrific e-mail.