Migrate Convertkit To Active Campaign

Migrate Convertkit To Active Campaign

Migrate Convertkit To Active CampaignMigrate Convertkit To Active Campaign

Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to register. If they register, they instantly hit the “Goal” toward the end of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Migrate Convertkit To Active Campaign. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, participated in, missed out on, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who don’t open my e-mails make it harder for other emails to get to the people who truly want them! The “Pro” plan of ActiveCampaign has actually lead scoring built in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, eliminates all of those tags, and begins this automation over once again.

Migrate Convertkit To Active Campaign

This automation can be frustrating in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box option. However, since you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has a choice to erase non-active subscribers, which I don’t recommend.

Some subscribers don’t have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed but have actually been busy. Here’s my reactivation series: I send one e-mail asking if they still desire to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another email (if they already clicked on the verification link in the previous email, they have actually currently been removed from the automation– using a separate automation).

Migrate Convertkit To Active CampaignMigrate Convertkit To Active Campaign

The automation then unsubscribes them (Migrate Convertkit To Active Campaign). My e-mails likewise have a link to a type where they can enter their email address to let me know that they don’t have tracking enabled. This kind adds a tag that I use to filter those contacts out. I used to include this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so reliably! I only send a simple “do you still want my emails?” confirmation.

You can send benefit material and attempt to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common method to measure whether an Objective has been fulfilled is if a tag has been contributed to the contact. This tag can be included due to the fact that your payment processor tape-recorded a sale, or because your webinar platform tape-recorded that your contact attended a webinar.

Migrate Convertkit To Active Campaign

You can also see whether the completion rate has increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature – Migrate Convertkit To Active Campaign. It saves me a ton of effort and time, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s state you have the given name of just some of your contacts, which is the case with my list. Migrate Convertkit To Active Campaign. I usually don’t require a first name to register to my list, but in some cases I get a given name, such as when someone buys an item. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their given name. If they don’t, I just state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s given name.

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me use the very same automation over and over again for my webinars, and I can rapidly change out all of the information. Migrate Convertkit To Active Campaign.

Migrate Convertkit To Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I actually like to send out simple e-mails. Migrate Convertkit To Active Campaign.

I’ve discovered that really tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I developed. The interface for the HTML editor looks like it was pulled from some free open-source task.

Migrate Convertkit To Active CampaignMigrate Convertkit To Active Campaign

However, adding images is a bit of a task. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Migrate Convertkit To Active Campaign

Migrate Convertkit To Active CampaignMigrate Convertkit To Active Campaign

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s rich full-screen editor – Migrate Convertkit To Active Campaign. They have some nice templates, however I still want to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t get rid of.

However, with some modifications, I can make my e-mail pretty basic. I can make it instantly take up the entire window, and I can modify the typography to be slightly bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you’ve simply typed out a great email.