List Tagging Active Campaign

List Tagging Active Campaign

List Tagging Active CampaignList Tagging Active Campaign

Then it sends a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they instantly hit the “Objective” toward the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – List Tagging Active Campaign. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, participated in, missed out on, or based upon how long they stayed in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who don’t open my e-mails make it harder for other emails to get to individuals who truly want them! The “Pro” plan of ActiveCampaign has actually lead scoring built in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.

List Tagging Active Campaign

This automation can be overwhelming at first, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. However, due to the fact that you can do anything with ActiveCampaign, in some cases you need to develop things from scratch. ActiveCampaign has an alternative to erase inactive customers, which I do not advise.

Some subscribers don’t have tracking switched on, so their opens aren’t taped. Others still wish to be subscribed however have actually been busy. Here’s my reactivation series: I send out one e-mail asking if they still desire to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous e-mail, they’ve currently been gotten rid of from the automation– utilizing a separate automation).

List Tagging Active CampaignList Tagging Active Campaign

The automation then unsubscribes them (List Tagging Active Campaign). My e-mails likewise have a link to a type where they can enter their e-mail address to let me know that they don’t have tracking made it possible for. This form adds a tag that I utilize to filter those contacts out. I used to add this tag when they clicked on a link, but when people don’t have tracking on, it makes those links not work so dependably! I just send an easy “do you still desire my e-mails?” confirmation.

You can send bonus offer content and attempt to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common method to measure whether an Objective has actually been satisfied is if a tag has been contributed to the contact. This tag can be added since your payment processor tape-recorded a sale, or due to the fact that your webinar platform taped that your contact went to a webinar.

List Tagging Active Campaign

You can also see whether the completion rate has increased or decreased, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – List Tagging Active Campaign. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the given name of just some of your contacts, which is the case with my list. List Tagging Active Campaign. I typically do not require a given name to register to my list, but often I get a very first name, such as when somebody buys an item. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their given name. If they do not, I just say “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s very first name.

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the details. List Tagging Active Campaign.

List Tagging Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it is in an email. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I really like to send out basic emails. List Tagging Active Campaign.

I have actually found that extremely hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source job.

List Tagging Active CampaignList Tagging Active Campaign

However, adding images is a bit of a task. You have to pick them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

List Tagging Active Campaign

List Tagging Active CampaignList Tagging Active Campaign

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s rich text editor – List Tagging Active Campaign. They have some nice design templates, however I still wish to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t remove.

But, with some modifications, I can make my email quite standard. I can make it instantly take up the whole window, and I can modify the typography to be slightly bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Picture you have actually just typed out a fantastic email.