Lead Pages Active Campaign Integration

Lead Pages Active Campaign Integration

Lead Pages Active Campaign IntegrationLead Pages Active Campaign Integration

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to sign up. If they register, they immediately hit the “Goal” towards the end of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Lead Pages Active Campaign Integration. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, went to, missed out on, or based upon the length of time they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. People who don’t open my e-mails make it harder for other e-mails to get to individuals who truly desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring constructed in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, eliminates all of those tags, and begins this automation over once again.

Lead Pages Active Campaign Integration

This automation can be overwhelming initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. However, due to the fact that you can do anything with ActiveCampaign, often you need to construct things from scratch. ActiveCampaign has an alternative to erase non-active subscribers, which I do not recommend.

Some subscribers do not have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed however have actually been busy. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked on the verification link in the previous e-mail, they’ve currently been gotten rid of from the automation– utilizing a different automation).

Lead Pages Active Campaign IntegrationLead Pages Active Campaign Integration

The automation then unsubscribes them (Lead Pages Active Campaign Integration). My emails also have a link to a kind where they can enter their email address to let me understand that they don’t have tracking allowed. This form adds a tag that I utilize to filter those contacts out. I used to include this tag when they clicked a link, but when individuals don’t have tracking on, it makes those links not work so reliably! I just send a basic “do you still want my e-mails?” confirmation.

You can send out reward material and attempt to get the contact more engaged again. To understand how well your automations are transforming, ActiveCampaign has Objective tracking. A common method to measure whether a Goal has been fulfilled is if a tag has been added to the contact. This tag can be included due to the fact that your payment processor recorded a sale, or due to the fact that your webinar platform taped that your contact participated in a webinar.

Lead Pages Active Campaign Integration

You can also see whether the completion rate has actually increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function – Lead Pages Active Campaign Integration. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit has a similar function.

Let’s state you have the given name of just a few of your contacts, which holds true with my list. Lead Pages Active Campaign Integration. I typically don’t require a given name to sign up to my list, but in some cases I get a first name, such as when someone purchases an item. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their first name. If they do not, I simply say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s first name.

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me utilize the very same automation over and over again for my webinars, and I can quickly alter out all of the details. Lead Pages Active Campaign Integration.

Lead Pages Active Campaign Integration

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an e-mail. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email editing experience. I truly like to send simple e-mails. Lead Pages Active Campaign Integration.

I’ve discovered that really hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I created. The user interface for the HTML editor appears like it was pulled from some free open-source job.

Lead Pages Active Campaign IntegrationLead Pages Active Campaign Integration

Nevertheless, adding images is a bit of a chore. You have to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Lead Pages Active Campaign Integration

Lead Pages Active Campaign IntegrationLead Pages Active Campaign Integration

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have actually started utilizing ActiveCampaign’s rich full-screen editor – Lead Pages Active Campaign Integration. They have some great templates, but I still desire to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t remove.

However, with some changes, I can make my email pretty basic. I can make it automatically take up the whole window, and I can modify the typography to be somewhat larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you have actually just typed out an excellent e-mail.