Is Active Campaign A Content Marketing Platform?

Is Active Campaign A Content Marketing Platform?

Is Active Campaign A Content Marketing Platform?Is Active Campaign A Content Marketing Platform?

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they sign up, they instantly struck the “Objective” towards the end of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Is Active Campaign A Content Marketing Platform?. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, attended, missed out on, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other e-mails to get to the people who truly desire them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, gets rid of all of those tags, and begins this automation over once again.

Is Active Campaign A Content Marketing Platform?

This automation can be overwhelming at initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, often you have to build things from scratch. ActiveCampaign has an alternative to delete non-active subscribers, which I do not advise.

Some subscribers don’t have actually tracking turned on, so their opens aren’t taped. Others still want to be subscribed however have been busy. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked the verification link in the previous email, they have actually currently been gotten rid of from the automation– using a different automation).

Is Active Campaign A Content Marketing Platform?Is Active Campaign A Content Marketing Platform?

The automation then unsubscribes them (Is Active Campaign A Content Marketing Platform?). My emails likewise have a link to a type where they can enter their e-mail address to let me know that they do not have tracking allowed. This type adds a tag that I utilize to filter those contacts out. I used to include this tag when they clicked a link, but when individuals do not have tracking on, it makes those links not work so reliably! I only send out an easy “do you still want my e-mails?” verification.

You can send bonus material and attempt to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A typical method to measure whether a Goal has been satisfied is if a tag has actually been added to the contact. This tag can be added since your payment processor tape-recorded a sale, or because your webinar platform recorded that your contact attended a webinar.

Is Active Campaign A Content Marketing Platform?

You can likewise see whether the conclusion rate has increased or reduced, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – Is Active Campaign A Content Marketing Platform?. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit has a comparable function.

Let’s say you have the given name of just some of your contacts, which is the case with my list. Is Active Campaign A Content Marketing Platform?. I generally don’t require a very first name to register to my list, but sometimes I get a first name, such as when someone buys an item. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their given name. If they don’t, I just say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s first name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the same automation over and over once again for my webinars, and I can quickly change out all of the information. Is Active Campaign A Content Marketing Platform?.

Is Active Campaign A Content Marketing Platform?

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I actually like to send easy e-mails. Is Active Campaign A Content Marketing Platform?.

I have actually discovered that extremely tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source job.

Is Active Campaign A Content Marketing Platform?Is Active Campaign A Content Marketing Platform?

Nevertheless, including images is a little a task. You have to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Is Active Campaign A Content Marketing Platform?

Is Active Campaign A Content Marketing Platform?Is Active Campaign A Content Marketing Platform?

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s rich full-screen editor – Is Active Campaign A Content Marketing Platform?. They have some good templates, however I still wish to send the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t get rid of.

However, with some modifications, I can make my email quite standard. I can make it immediately use up the entire window, and I can fine-tune the typography to be slightly bigger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Picture you’ve just typed out a terrific e-mail.