Install Active Campaign On Server

Install Active Campaign On Server

Install Active Campaign On ServerInstall Active Campaign On Server

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they register, they immediately hit the “Objective” toward completion of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Install Active Campaign On Server. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, participated in, missed, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my e-mails make it harder for other emails to get to the individuals who really desire them! The “Pro” plan of ActiveCampaign has actually lead scoring developed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation removes them from this automation, gets rid of all of those tags, and begins this automation over once again.

Install Active Campaign On Server

This automation can be frustrating in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has a choice to erase non-active subscribers, which I do not suggest.

Some customers don’t have actually tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed however have been busy. Here’s my reactivation series: I send one email asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked on the confirmation link in the previous e-mail, they have actually already been removed from the automation– utilizing a different automation).

Install Active Campaign On ServerInstall Active Campaign On Server

The automation then unsubscribes them (Install Active Campaign On Server). My emails also have a link to a kind where they can enter their email address to let me know that they do not have tracking allowed. This form adds a tag that I use to filter those contacts out. I used to include this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so reliably! I only send a basic “do you still want my emails?” confirmation.

You can send out bonus content and attempt to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A common method to measure whether an Objective has actually been fulfilled is if a tag has actually been added to the contact. This tag can be included due to the fact that your payment processor tape-recorded a sale, or since your webinar platform tape-recorded that your contact attended a webinar.

Install Active Campaign On Server

You can likewise see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature – Install Active Campaign On Server. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s state you have the very first name of only a few of your contacts, which is the case with my list. Install Active Campaign On Server. I typically do not require a given name to register to my list, but sometimes I get a given name, such as when someone purchases a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their first name. If they don’t, I just state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me use the very same automation over and over once again for my webinars, and I can quickly alter out all of the details. Install Active Campaign On Server.

Install Active Campaign On Server

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the best e-mail editing experience. I truly like to send out basic e-mails. Install Active Campaign On Server.

I’ve found that really hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job.

Install Active Campaign On ServerInstall Active Campaign On Server

Nevertheless, adding images is a bit of a task. You have to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Install Active Campaign On Server

Install Active Campaign On ServerInstall Active Campaign On Server

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have begun utilizing ActiveCampaign’s abundant full-screen editor – Install Active Campaign On Server. They have some great templates, but I still desire to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t eliminate.

But, with some changes, I can make my e-mail quite basic. I can make it instantly use up the entire window, and I can modify the typography to be somewhat larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Imagine you have actually simply typed out a fantastic email.