How To Use Divi With Active Campaign

How To Use Divi With Active Campaign

How To Use Divi With Active CampaignHow To Use Divi With Active Campaign

Then it sends out a series of e-mails to get them interested in the webinar, and to motivate them to register. If they sign up, they instantly struck the “Goal” toward the end of the webinar, and the automation ends. If they do not register, they get included to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – How To Use Divi With Active Campaign. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, went to, missed, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other e-mails to get to individuals who really want them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, removes all of those tags, and begins this automation over once again.

How To Use Divi With Active Campaign

This automation can be overwhelming in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, since you can do anything with ActiveCampaign, in some cases you need to build things from scratch. ActiveCampaign has a choice to erase inactive subscribers, which I do not advise.

Some subscribers don’t have actually tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed however have been busy. Here’s my reactivation sequence: I send one e-mail asking if they still want to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another email (if they already clicked the confirmation link in the previous e-mail, they have actually already been eliminated from the automation– utilizing a separate automation).

How To Use Divi With Active CampaignHow To Use Divi With Active Campaign

The automation then unsubscribes them (How To Use Divi With Active Campaign). My emails also have a link to a kind where they can enter their e-mail address to let me understand that they do not have tracking allowed. This kind adds a tag that I use to filter those contacts out. I used to add this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so dependably! I just send a simple “do you still want my e-mails?” verification.

You can send out perk material and attempt to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A typical method to determine whether a Goal has actually been satisfied is if a tag has actually been added to the contact. This tag can be included since your payment processor recorded a sale, or due to the fact that your webinar platform taped that your contact attended a webinar.

How To Use Divi With Active Campaign

You can likewise see whether the conclusion rate has actually increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function – How To Use Divi With Active Campaign. It conserves me a heap of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the very first name of just some of your contacts, which is the case with my list. How To Use Divi With Active Campaign. I usually do not need a very first name to register to my list, but often I get a first name, such as when someone purchases an item. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their very first name. If they don’t, I just state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can rapidly alter out all of the details. How To Use Divi With Active Campaign.

How To Use Divi With Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it is in an e-mail. This message variable allows me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the very best email editing experience. I actually like to send basic e-mails. How To Use Divi With Active Campaign.

I have actually found that very hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I produced. The interface for the HTML editor appears like it was pulled from some free open-source project.

How To Use Divi With Active CampaignHow To Use Divi With Active Campaign

Nevertheless, adding images is a little bit of a task. You need to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

How To Use Divi With Active Campaign

How To Use Divi With Active CampaignHow To Use Divi With Active Campaign

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s rich text editor – How To Use Divi With Active Campaign. They have some good templates, but I still want to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t get rid of.

But, with some changes, I can make my email quite basic. I can make it automatically take up the whole window, and I can modify the typography to be a little larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich text editor is including images. Picture you have actually simply typed out an excellent e-mail.