How To Use Active Campaign Amazon

How To Use Active Campaign Amazon

How To Use Active Campaign AmazonHow To Use Active Campaign Amazon

Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to register. If they sign up, they immediately struck the “Goal” towards the end of the webinar, and the automation ends. If they don’t register, they get included to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – How To Use Active Campaign Amazon. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, participated in, missed, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other e-mails to get to the people who actually want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, removes all of those tags, and starts this automation over once again.

How To Use Active Campaign Amazon

This automation can be frustrating at initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, due to the fact that you can do anything with ActiveCampaign, often you have to build things from scratch. ActiveCampaign has an option to delete non-active customers, which I don’t recommend.

Some subscribers don’t have tracking switched on, so their opens aren’t tape-recorded. Others still want to be subscribed however have actually been busy. Here’s my reactivation series: I send out one email asking if they still want to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked the verification link in the previous email, they have actually currently been gotten rid of from the automation– using a different automation).

How To Use Active Campaign AmazonHow To Use Active Campaign Amazon

The automation then unsubscribes them (How To Use Active Campaign Amazon). My e-mails also have a link to a form where they can enter their email address to let me understand that they don’t have tracking enabled. This kind adds a tag that I use to filter those contacts out. I utilized to include this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so dependably! I just send out an easy “do you still want my e-mails?” confirmation.

You can send bonus material and try to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A common method to measure whether a Goal has actually been met is if a tag has been contributed to the contact. This tag can be added due to the fact that your payment processor recorded a sale, or due to the fact that your webinar platform taped that your contact participated in a webinar.

How To Use Active Campaign Amazon

You can also see whether the conclusion rate has increased or reduced, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – How To Use Active Campaign Amazon. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar function.

Let’s state you have the given name of just a few of your contacts, which holds true with my list. How To Use Active Campaign Amazon. I usually don’t need a given name to register to my list, but sometimes I get a given name, such as when somebody buys an item. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they do not, I just say “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s first name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can quickly change out all of the information. How To Use Active Campaign Amazon.

How To Use Active Campaign Amazon

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the very best email editing experience. I really like to send out easy emails. How To Use Active Campaign Amazon.

I’ve found that very tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I created. The interface for the HTML editor looks like it was pulled from some free open-source task.

How To Use Active Campaign AmazonHow To Use Active Campaign Amazon

However, including images is a bit of a task. You have to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

How To Use Active Campaign Amazon

How To Use Active Campaign AmazonHow To Use Active Campaign Amazon

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s rich text editor – How To Use Active Campaign Amazon. They have some good design templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t remove.

But, with some adjustments, I can make my e-mail pretty basic. I can make it automatically take up the entire window, and I can fine-tune the typography to be a little larger, and have a little more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Envision you have actually just typed out an excellent e-mail.