How To Setup A Drip Campaign Using Active Campaign

How To Setup A Drip Campaign Using Active Campaign

How To Setup A Drip Campaign Using Active CampaignHow To Setup A Drip Campaign Using Active Campaign

Then it sends out a series of e-mails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they instantly struck the “Goal” towards the end of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – How To Setup A Drip Campaign Using Active Campaign. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, attended, missed out on, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my emails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other emails to get to individuals who really want them! The “Pro” strategy of ActiveCampaign has actually lead scoring constructed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and starts this automation over again.

How To Setup A Drip Campaign Using Active Campaign

This automation can be frustrating initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. However, because you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has an alternative to erase inactive subscribers, which I don’t advise.

Some subscribers do not have tracking switched on, so their opens aren’t tape-recorded. Others still want to be subscribed however have actually been busy. Here’s my reactivation series: I send out one email asking if they still want to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another e-mail (if they already clicked the verification link in the previous e-mail, they have actually currently been removed from the automation– using a different automation).

How To Setup A Drip Campaign Using Active CampaignHow To Setup A Drip Campaign Using Active Campaign

The automation then unsubscribes them (How To Setup A Drip Campaign Using Active Campaign). My e-mails likewise have a link to a type where they can enter their e-mail address to let me know that they don’t have tracking allowed. This kind adds a tag that I utilize to filter those contacts out. I utilized to add this tag when they clicked on a link, but when individuals don’t have tracking on, it makes those links not work so reliably! I only send a simple “do you still desire my e-mails?” verification.

You can send out perk content and try to get the contact more engaged once again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A typical way to determine whether an Objective has been met is if a tag has actually been included to the contact. This tag can be included due to the fact that your payment processor tape-recorded a sale, or because your webinar platform taped that your contact went to a webinar.

How To Setup A Drip Campaign Using Active Campaign

You can likewise see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature – How To Setup A Drip Campaign Using Active Campaign. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit has a similar function.

Let’s state you have the very first name of only a few of your contacts, which is the case with my list. How To Setup A Drip Campaign Using Active Campaign. I normally do not need a very first name to sign up to my list, but sometimes I get a given name, such as when someone purchases an item. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their first name. If they do not, I simply say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me use the very same automation over and over once again for my webinars, and I can rapidly change out all of the details. How To Setup A Drip Campaign Using Active Campaign.

How To Setup A Drip Campaign Using Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the best email editing experience. I really like to send simple e-mails. How To Setup A Drip Campaign Using Active Campaign.

I have actually found that extremely tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project.

How To Setup A Drip Campaign Using Active CampaignHow To Setup A Drip Campaign Using Active Campaign

Nevertheless, including images is a bit of a chore. You need to pick them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

How To Setup A Drip Campaign Using Active Campaign

How To Setup A Drip Campaign Using Active CampaignHow To Setup A Drip Campaign Using Active Campaign

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant text editor – How To Setup A Drip Campaign Using Active Campaign. They have some good templates, but I still want to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t get rid of.

But, with some changes, I can make my e-mail quite basic. I can make it immediately use up the entire window, and I can tweak the typography to be somewhat larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you have actually simply typed out an excellent e-mail.