How To Segment Active Campaign List

How To Segment Active Campaign List

How To Segment Active Campaign ListHow To Segment Active Campaign List

Then it sends a series of emails to get them interested in the webinar, and to encourage them to sign up. If they register, they immediately struck the “Objective” towards completion of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – How To Segment Active Campaign List. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, went to, missed out on, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my emails go to spam or Gmail’s promotions tab. People who do not open my e-mails make it harder for other e-mails to get to individuals who really want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, removes all of those tags, and starts this automation over again.

How To Segment Active Campaign List

This automation can be overwhelming initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, due to the fact that you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has an option to delete inactive subscribers, which I don’t suggest.

Some subscribers do not have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed however have been busy. Here’s my reactivation series: I send out one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another email (if they currently clicked the verification link in the previous e-mail, they’ve already been removed from the automation– utilizing a different automation).

How To Segment Active Campaign ListHow To Segment Active Campaign List

The automation then unsubscribes them (How To Segment Active Campaign List). My e-mails also have a link to a type where they can enter their e-mail address to let me understand that they do not have tracking allowed. This form includes a tag that I use to filter those contacts out. I utilized to include this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so reliably! I just send out an easy “do you still want my e-mails?” verification.

You can send bonus offer material and attempt to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A common method to measure whether an Objective has been satisfied is if a tag has been added to the contact. This tag can be included because your payment processor tape-recorded a sale, or due to the fact that your webinar platform taped that your contact attended a webinar.

How To Segment Active Campaign List

You can likewise see whether the completion rate has increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – How To Segment Active Campaign List. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the very first name of just a few of your contacts, which is the case with my list. How To Segment Active Campaign List. I generally do not require a first name to register to my list, but sometimes I get a given name, such as when someone buys an item. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their first name. If they don’t, I simply say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can quickly change out all of the details. How To Segment Active Campaign List.

How To Segment Active Campaign List

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I truly like to send easy e-mails. How To Segment Active Campaign List.

I have actually found that very tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source job.

How To Segment Active Campaign ListHow To Segment Active Campaign List

However, adding images is a little bit of a task. You need to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

How To Segment Active Campaign List

How To Segment Active Campaign ListHow To Segment Active Campaign List

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s rich full-screen editor – How To Segment Active Campaign List. They have some good templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t eliminate.

But, with some modifications, I can make my email pretty basic. I can make it automatically use up the whole window, and I can modify the typography to be somewhat larger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Envision you have actually just typed out a great email.