How To Merge Lists With Active Campaign

How To Merge Lists With Active Campaign

How To Merge Lists With Active CampaignHow To Merge Lists With Active Campaign

Then it sends a series of emails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they right away struck the “Goal” towards the end of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – How To Merge Lists With Active Campaign. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, participated in, missed out on, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my e-mails make it harder for other e-mails to get to the people who truly want them! The “Pro” plan of ActiveCampaign has lead scoring built in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, gets rid of all of those tags, and starts this automation over again.

How To Merge Lists With Active Campaign

This automation can be frustrating at initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box option. But, due to the fact that you can do anything with ActiveCampaign, sometimes you need to construct things from scratch. ActiveCampaign has a choice to erase non-active customers, which I do not advise.

Some subscribers don’t have tracking switched on, so their opens aren’t tape-recorded. Others still want to be subscribed but have actually been hectic. Here’s my reactivation series: I send out one email asking if they still want to be subscribed, and briefly discussing why I keep my email list tidy. In one week, I send them another e-mail (if they already clicked the verification link in the previous email, they have actually already been eliminated from the automation– using a different automation).

How To Merge Lists With Active CampaignHow To Merge Lists With Active Campaign

The automation then unsubscribes them (How To Merge Lists With Active Campaign). My e-mails also have a link to a type where they can enter their e-mail address to let me know that they don’t have tracking allowed. This type adds a tag that I use to filter those contacts out. I utilized to add this tag when they clicked on a link, however when individuals don’t have tracking on, it makes those links not work so dependably! I just send out a simple “do you still desire my e-mails?” confirmation.

You can send out reward material and try to get the contact more engaged again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A common way to measure whether a Goal has been satisfied is if a tag has actually been contributed to the contact. This tag can be included since your payment processor recorded a sale, or due to the fact that your webinar platform taped that your contact went to a webinar.

How To Merge Lists With Active Campaign

You can likewise see whether the completion rate has actually increased or reduced, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – How To Merge Lists With Active Campaign. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a comparable function.

Let’s state you have the first name of just some of your contacts, which is the case with my list. How To Merge Lists With Active Campaign. I normally do not need a very first name to register to my list, but in some cases I get a given name, such as when someone buys an item. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their given name. If they don’t, I simply state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by allowing me use the very same automation over and over again for my webinars, and I can rapidly change out all of the details. How To Merge Lists With Active Campaign.

How To Merge Lists With Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best email editing experience. I truly like to send easy e-mails. How To Merge Lists With Active Campaign.

I have actually found that very tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source job.

How To Merge Lists With Active CampaignHow To Merge Lists With Active Campaign

Nevertheless, adding images is a little bit of a chore. You need to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

How To Merge Lists With Active Campaign

How To Merge Lists With Active CampaignHow To Merge Lists With Active Campaign

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s rich text editor – How To Merge Lists With Active Campaign. They have some good templates, but I still want to send out the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t eliminate.

But, with some changes, I can make my e-mail pretty standard. I can make it automatically use up the entire window, and I can tweak the typography to be somewhat larger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Picture you’ve simply typed out a great e-mail.