How To Get Active Campaign Email Marketing For Free

How To Get Active Campaign Email Marketing For Free

How To Get Active Campaign Email Marketing  For FreeHow To Get Active Campaign Email Marketing For Free

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they register, they instantly struck the “Goal” towards the end of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – How To Get Active Campaign Email Marketing For Free. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, attended, missed out on, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other emails to get to individuals who really want them! The “Pro” strategy of ActiveCampaign has actually lead scoring built in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, one month, 60 days, etc Each time they open an email, a different automation removes them from this automation, gets rid of all of those tags, and begins this automation over again.

How To Get Active Campaign Email Marketing For Free

This automation can be frustrating in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, sometimes you need to construct things from scratch. ActiveCampaign has an option to erase non-active customers, which I don’t advise.

Some subscribers don’t have tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have actually been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still desire to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another email (if they already clicked on the confirmation link in the previous e-mail, they’ve currently been eliminated from the automation– utilizing a different automation).

How To Get Active Campaign Email Marketing  For FreeHow To Get Active Campaign Email Marketing For Free

The automation then unsubscribes them (How To Get Active Campaign Email Marketing For Free). My emails likewise have a link to a kind where they can enter their e-mail address to let me know that they don’t have tracking allowed. This type includes a tag that I use to filter those contacts out. I utilized to add this tag when they clicked a link, however when individuals do not have tracking on, it makes those links not work so reliably! I only send an easy “do you still want my e-mails?” confirmation.

You can send reward material and try to get the contact more engaged once again. To understand how well your automations are transforming, ActiveCampaign has Objective tracking. A common method to measure whether a Goal has actually been satisfied is if a tag has actually been added to the contact. This tag can be included since your payment processor tape-recorded a sale, or because your webinar platform taped that your contact attended a webinar.

How To Get Active Campaign Email Marketing For Free

You can likewise see whether the completion rate has actually increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – How To Get Active Campaign Email Marketing For Free. It saves me a load of time and effort, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s say you have the first name of just some of your contacts, which is the case with my list. How To Get Active Campaign Email Marketing For Free. I normally do not need a given name to register to my list, however often I get a first name, such as when somebody purchases a product. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I simply state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me use the same automation over and over again for my webinars, and I can quickly change out all of the information. How To Get Active Campaign Email Marketing For Free.

How To Get Active Campaign Email Marketing For Free

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the best e-mail editing experience. I truly like to send basic e-mails. How To Get Active Campaign Email Marketing For Free.

I’ve found that very tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I created. The user interface for the HTML editor appears like it was pulled from some totally free open-source job.

How To Get Active Campaign Email Marketing  For FreeHow To Get Active Campaign Email Marketing For Free

Nevertheless, adding images is a little bit of a chore. You need to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

How To Get Active Campaign Email Marketing For Free

How To Get Active Campaign Email Marketing  For FreeHow To Get Active Campaign Email Marketing For Free

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and listed below the image. Lately I have actually begun utilizing ActiveCampaign’s rich full-screen editor – How To Get Active Campaign Email Marketing For Free. They have some good templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t remove.

However, with some modifications, I can make my e-mail quite basic. I can make it instantly use up the whole window, and I can tweak the typography to be somewhat larger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Envision you have actually simply typed out a great email.