How To Add A Contact List To Active Campaign

How To Add A Contact List To Active Campaign

How To Add A Contact List To Active CampaignHow To Add A Contact List To Active Campaign

Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they immediately hit the “Goal” toward completion of the webinar, and the automation ends. If they don’t sign up, they get added to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – How To Add A Contact List To Active Campaign. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other e-mails to get to the individuals who truly desire them! The “Pro” strategy of ActiveCampaign has lead scoring constructed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, removes all of those tags, and begins this automation over again.

How To Add A Contact List To Active Campaign

This automation can be frustrating at initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. However, because you can do anything with ActiveCampaign, sometimes you have to develop things from scratch. ActiveCampaign has an alternative to erase non-active subscribers, which I do not advise.

Some subscribers don’t have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed however have been busy. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another email (if they currently clicked the confirmation link in the previous e-mail, they’ve currently been eliminated from the automation– utilizing a different automation).

How To Add A Contact List To Active CampaignHow To Add A Contact List To Active Campaign

The automation then unsubscribes them (How To Add A Contact List To Active Campaign). My emails also have a link to a form where they can enter their email address to let me know that they do not have tracking enabled. This type adds a tag that I utilize to filter those contacts out. I used to include this tag when they clicked a link, but when individuals do not have tracking on, it makes those links not work so dependably! I only send out a simple “do you still desire my e-mails?” verification.

You can send perk material and try to get the contact more engaged again. To understand how well your automations are transforming, ActiveCampaign has Goal tracking. A common way to measure whether an Objective has actually been satisfied is if a tag has actually been included to the contact. This tag can be added because your payment processor recorded a sale, or because your webinar platform tape-recorded that your contact went to a webinar.

How To Add A Contact List To Active Campaign

You can also see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – How To Add A Contact List To Active Campaign. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the given name of only a few of your contacts, which is the case with my list. How To Add A Contact List To Active Campaign. I typically don’t need a given name to sign up to my list, however sometimes I get a given name, such as when someone purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I simply say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s first name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can quickly alter out all of the information. How To Add A Contact List To Active Campaign.

How To Add A Contact List To Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the finest e-mail modifying experience. I really like to send out easy emails. How To Add A Contact List To Active Campaign.

I’ve found that extremely difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source task.

How To Add A Contact List To Active CampaignHow To Add A Contact List To Active Campaign

However, including images is a bit of a task. You have to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

How To Add A Contact List To Active Campaign

How To Add A Contact List To Active CampaignHow To Add A Contact List To Active Campaign

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Lately I have begun using ActiveCampaign’s abundant text editor – How To Add A Contact List To Active Campaign. They have some great templates, however I still wish to send the simplest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t get rid of.

But, with some adjustments, I can make my email quite basic. I can make it instantly take up the whole window, and I can fine-tune the typography to be slightly larger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is including images. Picture you’ve simply typed out a terrific email.