High Performance Email Marketing Active Campaign

High Performance Email Marketing Active Campaign

High Performance  Email Marketing Active CampaignHigh Performance Email Marketing Active Campaign

Then it sends out a series of emails to get them interested in the webinar, and to motivate them to register. If they register, they immediately hit the “Goal” towards the end of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – High Performance Email Marketing Active Campaign. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, attended, missed out on, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other emails to get to the people who really desire them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, eliminates all of those tags, and begins this automation over once again.

High Performance Email Marketing Active Campaign

This automation can be frustrating in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. But, since you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has an option to erase non-active customers, which I do not suggest.

Some subscribers don’t have tracking turned on, so their opens aren’t tape-recorded. Others still desire to be subscribed however have actually been busy. Here’s my reactivation sequence: I send out one email asking if they still desire to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they already clicked the verification link in the previous e-mail, they have actually already been eliminated from the automation– using a different automation).

High Performance  Email Marketing Active CampaignHigh Performance Email Marketing Active Campaign

The automation then unsubscribes them (High Performance Email Marketing Active Campaign). My emails likewise have a link to a form where they can enter their e-mail address to let me know that they do not have tracking enabled. This form adds a tag that I utilize to filter those contacts out. I used to add this tag when they clicked a link, but when people don’t have tracking on, it makes those links not work so reliably! I only send a simple “do you still desire my emails?” confirmation.

You can send benefit material and attempt to get the contact more engaged once again. To know how well your automations are transforming, ActiveCampaign has Objective tracking. A common method to determine whether a Goal has been met is if a tag has actually been added to the contact. This tag can be added because your payment processor taped a sale, or since your webinar platform taped that your contact participated in a webinar.

High Performance Email Marketing Active Campaign

You can also see whether the conclusion rate has actually increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – High Performance Email Marketing Active Campaign. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a comparable function.

Let’s say you have the first name of only a few of your contacts, which is the case with my list. High Performance Email Marketing Active Campaign. I normally do not require a given name to register to my list, however often I get a very first name, such as when someone buys an item. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and then their given name. If they do not, I just state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s very first name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me use the exact same automation over and over again for my webinars, and I can quickly alter out all of the details. High Performance Email Marketing Active Campaign.

High Performance Email Marketing Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best email modifying experience. I truly like to send out basic emails. High Performance Email Marketing Active Campaign.

I’ve discovered that very difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source project.

High Performance  Email Marketing Active CampaignHigh Performance Email Marketing Active Campaign

Nevertheless, including images is a bit of a task. You need to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

High Performance Email Marketing Active Campaign

High Performance  Email Marketing Active CampaignHigh Performance Email Marketing Active Campaign

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s abundant full-screen editor – High Performance Email Marketing Active Campaign. They have some nice templates, but I still desire to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t get rid of.

But, with some modifications, I can make my e-mail pretty basic. I can make it immediately take up the entire window, and I can modify the typography to be slightly larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Imagine you have actually just typed out a great email.