Help Desk Email Marketing Active Campaign

Help Desk Email Marketing Active Campaign

Help Desk Email Marketing Active CampaignHelp Desk Email Marketing Active Campaign

Then it sends a series of emails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they right away hit the “Goal” towards completion of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Help Desk Email Marketing Active Campaign. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, went to, missed, or based upon the length of time they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other emails to get to individuals who really want them! The “Pro” strategy of ActiveCampaign has lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, gets rid of all of those tags, and begins this automation over again.

Help Desk Email Marketing Active Campaign

This automation can be overwhelming in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. But, since you can do anything with ActiveCampaign, often you need to build things from scratch. ActiveCampaign has an alternative to erase inactive customers, which I do not recommend.

Some customers do not have actually tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have been busy. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they currently clicked the confirmation link in the previous email, they’ve already been eliminated from the automation– utilizing a different automation).

Help Desk Email Marketing Active CampaignHelp Desk Email Marketing Active Campaign

The automation then unsubscribes them (Help Desk Email Marketing Active Campaign). My emails also have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking made it possible for. This form includes a tag that I use to filter those contacts out. I utilized to add this tag when they clicked a link, but when people do not have tracking on, it makes those links not work so reliably! I just send a basic “do you still desire my e-mails?” verification.

You can send out reward material and attempt to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A common method to measure whether an Objective has actually been met is if a tag has been added to the contact. This tag can be added since your payment processor taped a sale, or since your webinar platform recorded that your contact attended a webinar.

Help Desk Email Marketing Active Campaign

You can likewise see whether the completion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature – Help Desk Email Marketing Active Campaign. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit has a comparable function.

Let’s state you have the first name of only some of your contacts, which holds true with my list. Help Desk Email Marketing Active Campaign. I usually do not require a very first name to sign up to my list, however sometimes I get a given name, such as when someone buys an item. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their first name. If they do not, I simply say “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me use the same automation over and over once again for my webinars, and I can rapidly change out all of the information. Help Desk Email Marketing Active Campaign.

Help Desk Email Marketing Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I actually like to send basic e-mails. Help Desk Email Marketing Active Campaign.

I have actually discovered that really tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I developed. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job.

Help Desk Email Marketing Active CampaignHelp Desk Email Marketing Active Campaign

However, including images is a bit of a chore. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Help Desk Email Marketing Active Campaign

Help Desk Email Marketing Active CampaignHelp Desk Email Marketing Active Campaign

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have actually started utilizing ActiveCampaign’s rich full-screen editor – Help Desk Email Marketing Active Campaign. They have some good design templates, however I still wish to send out the plainest email possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t remove.

However, with some modifications, I can make my e-mail quite fundamental. I can make it instantly use up the whole window, and I can fine-tune the typography to be slightly bigger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Envision you have actually just typed out a great e-mail.