Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they right away hit the “Goal” toward the end of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.
This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Height Mm. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, participated in, missed, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.
It costs me money, and it makes it more most likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other e-mails to get to individuals who really desire them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.
Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over once again.
This automation can be frustrating in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, since you can do anything with ActiveCampaign, in some cases you have to build things from scratch. ActiveCampaign has an option to delete inactive customers, which I do not recommend.
Some customers do not have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed but have actually been busy. Here’s my reactivation series: I send out one e-mail asking if they still want to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another e-mail (if they already clicked on the confirmation link in the previous email, they have actually already been gotten rid of from the automation– using a separate automation).
The automation then unsubscribes them (Height Mm). My e-mails also have a link to a form where they can enter their email address to let me know that they do not have tracking enabled. This kind includes a tag that I utilize to filter those contacts out. I used to include this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so dependably! I only send out a simple “do you still desire my emails?” verification.
You can send bonus offer content and attempt to get the contact more engaged again. To understand how well your automations are transforming, ActiveCampaign has Objective tracking. A common way to determine whether an Objective has actually been fulfilled is if a tag has been contributed to the contact. This tag can be included since your payment processor taped a sale, or since your webinar platform taped that your contact participated in a webinar.
You can also see whether the completion rate has increased or reduced, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Height Mm. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit has a comparable feature.
Let’s state you have the given name of just a few of your contacts, which is the case with my list. Height Mm. I typically do not need a given name to sign up to my list, however in some cases I get a very first name, such as when somebody buys an item. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their very first name. If they do not, I just state “Hey there,”. By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s first name.
I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can rapidly change out all of the details. Height Mm.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.
And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the best e-mail modifying experience. I really like to send out easy emails. Height Mm.
I’ve discovered that extremely tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I created. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task.
However, including images is a little a task. You need to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have started using ActiveCampaign’s rich full-screen editor – Height Mm. They have some great templates, but I still wish to send the simplest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t get rid of.
However, with some adjustments, I can make my e-mail pretty fundamental. I can make it immediately take up the whole window, and I can modify the typography to be slightly bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Picture you have actually just typed out a terrific email.