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Then it sends a series of e-mails to get them interested in the webinar, and to motivate them to sign up. If they register, they right away hit the “Objective” toward the end of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar.
This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Height And Width. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, participated in, missed out on, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.
It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. People who do not open my e-mails make it harder for other emails to get to the people who truly desire them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.
Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a different automation removes them from this automation, eliminates all of those tags, and begins this automation over once again.
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This automation can be overwhelming at first, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has an option to erase inactive subscribers, which I don’t suggest.
Some customers don’t have actually tracking turned on, so their opens aren’t taped. Others still desire to be subscribed but have been busy. Here’s my reactivation sequence: I send out one e-mail asking if they still want to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked on the verification link in the previous email, they’ve already been eliminated from the automation– utilizing a separate automation).
The automation then unsubscribes them (Height And Width). My e-mails also have a link to a type where they can enter their email address to let me understand that they do not have tracking enabled. This form includes a tag that I use to filter those contacts out. I utilized to include this tag when they clicked a link, but when people do not have tracking on, it makes those links not work so dependably! I just send out an easy “do you still desire my emails?” verification.
You can send out perk material and attempt to get the contact more engaged again. To understand how well your automations are transforming, ActiveCampaign has Objective tracking. A common way to determine whether an Objective has been fulfilled is if a tag has actually been added to the contact. This tag can be added because your payment processor tape-recorded a sale, or because your webinar platform tape-recorded that your contact participated in a webinar.
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You can also see whether the completion rate has increased or decreased, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function – Height And Width. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit has a similar function.
Let’s state you have the given name of just a few of your contacts, which holds true with my list. Height And Width. I generally don’t need a very first name to register to my list, however sometimes I get a given name, such as when somebody buys an item. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they do not, I just say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s first name.
I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me use the exact same automation over and over once again for my webinars, and I can quickly alter out all of the information. Height And Width.
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Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.
And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I really like to send simple emails. Height And Width.
I’ve found that really difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I produced. The interface for the HTML editor appears like it was pulled from some complimentary open-source job.
However, adding images is a little a chore. You need to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
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Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need separate text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s rich text editor – Height And Width. They have some great design templates, but I still wish to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t eliminate.
However, with some modifications, I can make my email pretty standard. I can make it instantly use up the whole window, and I can fine-tune the typography to be a little bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Picture you’ve simply typed out an excellent email.