Hacks

Hacks

HacksHacks

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to register. If they register, they right away struck the “Objective” towards completion of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Hacks. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, attended, missed out on, or based upon the length of time they stayed in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promos tab. People who don’t open my e-mails make it harder for other e-mails to get to individuals who really desire them! The “Pro” plan of ActiveCampaign has lead scoring developed in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation removes them from this automation, gets rid of all of those tags, and starts this automation over once again.

Hacks

This automation can be overwhelming initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. However, since you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has a choice to erase inactive subscribers, which I do not recommend.

Some customers don’t have tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed but have actually been busy. Here’s my reactivation series: I send out one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another email (if they already clicked the verification link in the previous e-mail, they’ve already been gotten rid of from the automation– using a different automation).

HacksHacks

The automation then unsubscribes them (Hacks). My emails likewise have a link to a kind where they can enter their e-mail address to let me know that they don’t have tracking enabled. This type adds a tag that I utilize to filter those contacts out. I used to add this tag when they clicked on a link, but when individuals don’t have tracking on, it makes those links not work so dependably! I just send a basic “do you still desire my e-mails?” confirmation.

You can send out bonus content and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A common method to measure whether a Goal has actually been met is if a tag has actually been contributed to the contact. This tag can be added because your payment processor tape-recorded a sale, or because your webinar platform taped that your contact attended a webinar.

Hacks

You can also see whether the completion rate has increased or decreased, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature – Hacks. It conserves me a load of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the first name of only a few of your contacts, which holds true with my list. Hacks. I usually don’t require a given name to sign up to my list, however often I get a very first name, such as when someone buys a product. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their first name. If they do not, I just state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s first name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me use the exact same automation over and over once again for my webinars, and I can rapidly alter out all of the details. Hacks.

Hacks

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it is in an email. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I truly like to send basic e-mails. Hacks.

I’ve discovered that really difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source task.

HacksHacks

However, including images is a bit of a task. You need to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Hacks

HacksHacks

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and below the image. Lately I have started using ActiveCampaign’s rich text editor – Hacks. They have some nice design templates, but I still want to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t eliminate.

However, with some modifications, I can make my e-mail quite basic. I can make it instantly use up the entire window, and I can modify the typography to be a little larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you have actually simply typed out an excellent email.

Hacks

Hacks

HacksHacks

Then it sends a series of e-mails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they right away struck the “Goal” toward completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Hacks. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, attended, missed out on, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other emails to get to the individuals who really want them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over once again.

Hacks

This automation can be frustrating initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box service. However, since you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has an alternative to erase non-active customers, which I do not recommend.

Some customers don’t have tracking turned on, so their opens aren’t recorded. Others still want to be subscribed but have been busy. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they have actually currently been gotten rid of from the automation– using a different automation).

HacksHacks

The automation then unsubscribes them (Hacks). My emails also have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking made it possible for. This form adds a tag that I utilize to filter those contacts out. I used to add this tag when they clicked a link, however when individuals do not have tracking on, it makes those links not work so reliably! I just send an easy “do you still desire my e-mails?” verification.

You can send benefit material and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Goal tracking. A typical way to determine whether a Goal has actually been fulfilled is if a tag has been added to the contact. This tag can be added because your payment processor recorded a sale, or since your webinar platform recorded that your contact went to a webinar.

Hacks

You can also see whether the completion rate has actually increased or reduced, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Hacks. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s state you have the first name of just a few of your contacts, which holds true with my list. Hacks. I generally don’t need a first name to register to my list, however in some cases I get a first name, such as when someone buys an item. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their given name. If they don’t, I simply say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s very first name.

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the exact same automation over and over again for my webinars, and I can rapidly change out all of the details. Hacks.

Hacks

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I truly like to send out simple e-mails. Hacks.

I’ve discovered that really tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source project.

HacksHacks

Nevertheless, adding images is a little a chore. You need to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Hacks

HacksHacks

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have actually begun utilizing ActiveCampaign’s abundant full-screen editor – Hacks. They have some nice design templates, however I still desire to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t get rid of.

However, with some changes, I can make my e-mail pretty basic. I can make it instantly use up the entire window, and I can modify the typography to be a little larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Envision you’ve simply typed out an excellent e-mail.