Hacks And Tricks Active Campaign Email Marketing

Hacks And Tricks Active Campaign Email Marketing

Hacks And Tricks Active Campaign  Email MarketingHacks And Tricks Active Campaign Email Marketing

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to sign up. If they sign up, they right away hit the “Goal” towards the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Hacks And Tricks Active Campaign Email Marketing. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, went to, missed out on, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who do not open my emails make it harder for other e-mails to get to individuals who actually desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a different automation removes them from this automation, removes all of those tags, and starts this automation over again.

Hacks And Tricks Active Campaign Email Marketing

This automation can be overwhelming at initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. However, since you can do anything with ActiveCampaign, sometimes you need to develop things from scratch. ActiveCampaign has an alternative to erase non-active subscribers, which I do not advise.

Some customers don’t have tracking switched on, so their opens aren’t recorded. Others still desire to be subscribed however have been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still desire to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another e-mail (if they already clicked the verification link in the previous email, they’ve currently been removed from the automation– using a separate automation).

Hacks And Tricks Active Campaign  Email MarketingHacks And Tricks Active Campaign Email Marketing

The automation then unsubscribes them (Hacks And Tricks Active Campaign Email Marketing). My emails likewise have a link to a kind where they can enter their email address to let me understand that they do not have tracking allowed. This type includes a tag that I utilize to filter those contacts out. I utilized to include this tag when they clicked on a link, but when individuals do not have tracking on, it makes those links not work so dependably! I only send an easy “do you still want my emails?” verification.

You can send reward material and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common way to determine whether an Objective has actually been satisfied is if a tag has been contributed to the contact. This tag can be added due to the fact that your payment processor recorded a sale, or due to the fact that your webinar platform tape-recorded that your contact attended a webinar.

Hacks And Tricks Active Campaign Email Marketing

You can likewise see whether the conclusion rate has increased or reduced, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Hacks And Tricks Active Campaign Email Marketing. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar feature.

Let’s state you have the given name of only a few of your contacts, which is the case with my list. Hacks And Tricks Active Campaign Email Marketing. I normally don’t require a given name to sign up to my list, however often I get a very first name, such as when someone purchases a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I just say “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s very first name.

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me utilize the same automation over and over once again for my webinars, and I can quickly change out all of the information. Hacks And Tricks Active Campaign Email Marketing.

Hacks And Tricks Active Campaign Email Marketing

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the best e-mail editing experience. I truly like to send out easy e-mails. Hacks And Tricks Active Campaign Email Marketing.

I’ve discovered that extremely tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I produced. The interface for the HTML editor looks like it was pulled from some free open-source project.

Hacks And Tricks Active Campaign  Email MarketingHacks And Tricks Active Campaign Email Marketing

Nevertheless, including images is a little a chore. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Hacks And Tricks Active Campaign Email Marketing

Hacks And Tricks Active Campaign  Email MarketingHacks And Tricks Active Campaign Email Marketing

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s rich full-screen editor – Hacks And Tricks Active Campaign Email Marketing. They have some nice design templates, however I still wish to send the simplest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t remove.

However, with some changes, I can make my email quite standard. I can make it automatically use up the entire window, and I can tweak the typography to be slightly bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Picture you’ve just typed out an excellent e-mail.