Gravity Forms And Active Campaign

Gravity Forms And Active Campaign

Gravity Forms And Active CampaignGravity Forms And Active Campaign

Then it sends a series of emails to get them thinking about the webinar, and to encourage them to register. If they register, they instantly struck the “Objective” toward the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Gravity Forms And Active Campaign. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who do not open my emails make it harder for other e-mails to get to individuals who actually want them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, gets rid of all of those tags, and begins this automation over again.

Gravity Forms And Active Campaign

This automation can be frustrating initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. However, due to the fact that you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has an option to delete inactive customers, which I don’t advise.

Some customers do not have tracking switched on, so their opens aren’t taped. Others still wish to be subscribed but have actually been hectic. Here’s my reactivation sequence: I send out one email asking if they still desire to be subscribed, and briefly describing why I keep my email list tidy. In one week, I send them another email (if they already clicked on the confirmation link in the previous email, they have actually currently been removed from the automation– using a different automation).

Gravity Forms And Active CampaignGravity Forms And Active Campaign

The automation then unsubscribes them (Gravity Forms And Active Campaign). My emails also have a link to a type where they can enter their email address to let me know that they do not have tracking enabled. This type adds a tag that I use to filter those contacts out. I used to add this tag when they clicked a link, however when people do not have tracking on, it makes those links not work so dependably! I only send an easy “do you still desire my emails?” confirmation.

You can send bonus offer material and attempt to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A common way to determine whether a Goal has been fulfilled is if a tag has actually been contributed to the contact. This tag can be included because your payment processor tape-recorded a sale, or since your webinar platform taped that your contact attended a webinar.

Gravity Forms And Active Campaign

You can also see whether the conclusion rate has increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature – Gravity Forms And Active Campaign. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s say you have the given name of only a few of your contacts, which holds true with my list. Gravity Forms And Active Campaign. I generally don’t require a first name to sign up to my list, however in some cases I get a first name, such as when someone purchases a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply say “Hey there,”. By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can quickly change out all of the information. Gravity Forms And Active Campaign.

Gravity Forms And Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I truly like to send out simple e-mails. Gravity Forms And Active Campaign.

I’ve discovered that really difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I developed. The interface for the HTML editor appears like it was pulled from some totally free open-source project.

Gravity Forms And Active CampaignGravity Forms And Active Campaign

However, including images is a little a chore. You have to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Gravity Forms And Active Campaign

Gravity Forms And Active CampaignGravity Forms And Active Campaign

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s rich full-screen editor – Gravity Forms And Active Campaign. They have some good templates, however I still wish to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t eliminate.

But, with some adjustments, I can make my e-mail pretty basic. I can make it instantly use up the entire window, and I can fine-tune the typography to be somewhat larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you have actually simply typed out an excellent email.