Giveaway Survey Email Marketing

Giveaway Survey Email Marketing

Giveaway Survey Email MarketingGiveaway Survey Email Marketing

Then it sends out a series of emails to get them thinking about the webinar, and to encourage them to register. If they register, they right away struck the “Goal” toward the end of the webinar, and the automation ends. If they don’t register, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Giveaway Survey Email Marketing. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, attended, missed out on, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who do not open my e-mails make it harder for other emails to get to individuals who truly desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring built in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over once again.

Giveaway Survey Email Marketing

This automation can be overwhelming initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. However, because you can do anything with ActiveCampaign, often you need to develop things from scratch. ActiveCampaign has an option to erase inactive subscribers, which I don’t advise.

Some customers do not have tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have actually been busy. Here’s my reactivation series: I send one email asking if they still desire to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another email (if they currently clicked the verification link in the previous email, they have actually already been gotten rid of from the automation– using a different automation).

Giveaway Survey Email MarketingGiveaway Survey Email Marketing

The automation then unsubscribes them (Giveaway Survey Email Marketing). My e-mails also have a link to a type where they can enter their e-mail address to let me know that they don’t have tracking enabled. This form adds a tag that I utilize to filter those contacts out. I used to include this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so dependably! I only send out a simple “do you still desire my emails?” confirmation.

You can send out perk content and attempt to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A typical method to measure whether a Goal has actually been met is if a tag has been added to the contact. This tag can be added because your payment processor taped a sale, or because your webinar platform recorded that your contact participated in a webinar.

Giveaway Survey Email Marketing

You can likewise see whether the completion rate has increased or decreased, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature – Giveaway Survey Email Marketing. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s say you have the very first name of only a few of your contacts, which is the case with my list. Giveaway Survey Email Marketing. I generally do not require a given name to sign up to my list, but in some cases I get a very first name, such as when someone buys an item. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and then their very first name. If they don’t, I simply say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s very first name.

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the very same automation over and over once again for my webinars, and I can quickly change out all of the details. Giveaway Survey Email Marketing.

Giveaway Survey Email Marketing

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the best email modifying experience. I truly like to send out basic e-mails. Giveaway Survey Email Marketing.

I’ve discovered that extremely hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I produced. The interface for the HTML editor appears like it was pulled from some free open-source project.

Giveaway Survey Email MarketingGiveaway Survey Email Marketing

However, including images is a bit of a task. You need to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Giveaway Survey Email Marketing

Giveaway Survey Email MarketingGiveaway Survey Email Marketing

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s rich text editor – Giveaway Survey Email Marketing. They have some nice design templates, however I still want to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t remove.

However, with some changes, I can make my e-mail quite basic. I can make it automatically take up the entire window, and I can tweak the typography to be somewhat bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich text editor is including images. Imagine you have actually simply typed out an excellent email.