Getting Active Campaign Code To Work With WordPress

Getting Active Campaign Code To Work With WordPress

Getting Active Campaign Code To Work With WordPressGetting Active Campaign Code To Work With WordPress

Then it sends out a series of e-mails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they immediately hit the “Goal” towards the end of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar – Getting Active Campaign Code To Work With WordPress. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, attended, missed, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who don’t open my e-mails make it harder for other emails to get to individuals who actually want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over once again.

Getting Active Campaign Code To Work With WordPress

This automation can be frustrating at initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, due to the fact that you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has an alternative to erase inactive customers, which I don’t suggest.

Some subscribers don’t have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed but have actually been busy. Here’s my reactivation series: I send one e-mail asking if they still want to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another email (if they currently clicked the confirmation link in the previous e-mail, they have actually currently been eliminated from the automation– using a separate automation).

Getting Active Campaign Code To Work With WordPressGetting Active Campaign Code To Work With WordPress

The automation then unsubscribes them (Getting Active Campaign Code To Work With WordPress). My e-mails likewise have a link to a form where they can enter their email address to let me know that they don’t have tracking allowed. This kind includes a tag that I use to filter those contacts out. I used to add this tag when they clicked a link, however when individuals don’t have tracking on, it makes those links not work so reliably! I only send out a simple “do you still desire my emails?” verification.

You can send bonus offer content and try to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Objective tracking. A common way to measure whether a Goal has actually been met is if a tag has actually been contributed to the contact. This tag can be added since your payment processor tape-recorded a sale, or due to the fact that your webinar platform recorded that your contact attended a webinar.

Getting Active Campaign Code To Work With WordPress

You can also see whether the completion rate has increased or reduced, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Getting Active Campaign Code To Work With WordPress. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar function.

Let’s say you have the given name of just some of your contacts, which is the case with my list. Getting Active Campaign Code To Work With WordPress. I usually don’t require a first name to sign up to my list, but sometimes I get a given name, such as when somebody purchases an item. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I just state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s first name.

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can rapidly change out all of the information. Getting Active Campaign Code To Work With WordPress.

Getting Active Campaign Code To Work With WordPress

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the very best email editing experience. I actually like to send basic e-mails. Getting Active Campaign Code To Work With WordPress.

I’ve discovered that extremely tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I created. The interface for the HTML editor looks like it was pulled from some free open-source task.

Getting Active Campaign Code To Work With WordPressGetting Active Campaign Code To Work With WordPress

However, including images is a little a chore. You need to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Getting Active Campaign Code To Work With WordPress

Getting Active Campaign Code To Work With WordPressGetting Active Campaign Code To Work With WordPress

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant full-screen editor – Getting Active Campaign Code To Work With WordPress. They have some nice templates, however I still desire to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t eliminate.

But, with some adjustments, I can make my e-mail pretty standard. I can make it immediately use up the entire window, and I can tweak the typography to be somewhat larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Picture you’ve just typed out a great email.