Features Video Active Campaign Email Marketing

Features Video Active Campaign Email Marketing

Features Video  Active Campaign Email MarketingFeatures Video Active Campaign Email Marketing

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they right away hit the “Objective” toward the end of the webinar, and the automation ends. If they don’t register, they get included to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Features Video Active Campaign Email Marketing. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, attended, missed, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my emails go to spam or Gmail’s promos tab. Individuals who do not open my e-mails make it harder for other emails to get to individuals who really desire them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over again.

Features Video Active Campaign Email Marketing

This automation can be overwhelming initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. But, because you can do anything with ActiveCampaign, sometimes you have to develop things from scratch. ActiveCampaign has an option to delete non-active subscribers, which I don’t suggest.

Some customers don’t have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed but have actually been busy. Here’s my reactivation series: I send out one e-mail asking if they still wish to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another email (if they already clicked on the verification link in the previous e-mail, they’ve currently been gotten rid of from the automation– utilizing a different automation).

Features Video  Active Campaign Email MarketingFeatures Video Active Campaign Email Marketing

The automation then unsubscribes them (Features Video Active Campaign Email Marketing). My emails also have a link to a form where they can enter their email address to let me understand that they don’t have tracking allowed. This form includes a tag that I utilize to filter those contacts out. I used to add this tag when they clicked a link, however when individuals do not have tracking on, it makes those links not work so reliably! I just send a simple “do you still want my emails?” confirmation.

You can send out reward material and try to get the contact more engaged once again. To understand how well your automations are transforming, ActiveCampaign has Objective tracking. A common way to determine whether an Objective has been met is if a tag has been added to the contact. This tag can be included because your payment processor recorded a sale, or because your webinar platform tape-recorded that your contact went to a webinar.

Features Video Active Campaign Email Marketing

You can also see whether the completion rate has increased or reduced, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature – Features Video Active Campaign Email Marketing. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. Features Video Active Campaign Email Marketing. I normally don’t need a given name to sign up to my list, however in some cases I get a first name, such as when somebody buys a product. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their first name. If they do not, I just say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the same automation over and over once again for my webinars, and I can rapidly change out all of the information. Features Video Active Campaign Email Marketing.

Features Video Active Campaign Email Marketing

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the finest email modifying experience. I truly like to send out easy e-mails. Features Video Active Campaign Email Marketing.

I have actually found that really hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I created. The user interface for the HTML editor looks like it was pulled from some free open-source task.

Features Video  Active Campaign Email MarketingFeatures Video Active Campaign Email Marketing

Nevertheless, including images is a bit of a chore. You have to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Features Video Active Campaign Email Marketing

Features Video  Active Campaign Email MarketingFeatures Video Active Campaign Email Marketing

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s abundant text editor – Features Video Active Campaign Email Marketing. They have some nice templates, but I still wish to send out the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t eliminate.

But, with some modifications, I can make my email pretty basic. I can make it automatically take up the entire window, and I can fine-tune the typography to be somewhat larger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you’ve simply typed out a fantastic e-mail.