Features To Know Active Campaign Email Marketing

Features To Know Active Campaign Email Marketing

Features To Know  Active Campaign Email MarketingFeatures To Know Active Campaign Email Marketing

Then it sends a series of emails to get them thinking about the webinar, and to encourage them to register. If they sign up, they immediately struck the “Goal” towards completion of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Features To Know Active Campaign Email Marketing. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, attended, missed out on, or based upon how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to individuals who really desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over once again.

Features To Know Active Campaign Email Marketing

This automation can be frustrating in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. But, since you can do anything with ActiveCampaign, in some cases you have to build things from scratch. ActiveCampaign has a choice to erase non-active customers, which I don’t recommend.

Some subscribers don’t have tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have actually been hectic. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly describing why I keep my e-mail list clean. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they’ve already been removed from the automation– utilizing a separate automation).

Features To Know  Active Campaign Email MarketingFeatures To Know Active Campaign Email Marketing

The automation then unsubscribes them (Features To Know Active Campaign Email Marketing). My e-mails also have a link to a kind where they can enter their email address to let me know that they do not have tracking enabled. This kind includes a tag that I use to filter those contacts out. I utilized to include this tag when they clicked a link, however when people don’t have tracking on, it makes those links not work so reliably! I only send out a basic “do you still want my emails?” confirmation.

You can send perk material and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A typical way to measure whether an Objective has actually been fulfilled is if a tag has actually been added to the contact. This tag can be added because your payment processor tape-recorded a sale, or since your webinar platform recorded that your contact attended a webinar.

Features To Know Active Campaign Email Marketing

You can also see whether the conclusion rate has increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Features To Know Active Campaign Email Marketing. It saves me a ton of effort and time, and neither MailChimp nor ConvertKit has a comparable feature.

Let’s say you have the very first name of only a few of your contacts, which holds true with my list. Features To Know Active Campaign Email Marketing. I usually do not require a given name to sign up to my list, but often I get a first name, such as when somebody purchases a product. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their first name. If they don’t, I just state “Hey there,”. By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me utilize the same automation over and over once again for my webinars, and I can quickly alter out all of the information. Features To Know Active Campaign Email Marketing.

Features To Know Active Campaign Email Marketing

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I really like to send out simple e-mails. Features To Know Active Campaign Email Marketing.

I have actually discovered that really difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I produced. The interface for the HTML editor appears like it was pulled from some complimentary open-source job.

Features To Know  Active Campaign Email MarketingFeatures To Know Active Campaign Email Marketing

Nevertheless, including images is a little bit of a chore. You have to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Features To Know Active Campaign Email Marketing

Features To Know  Active Campaign Email MarketingFeatures To Know Active Campaign Email Marketing

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have started using ActiveCampaign’s rich full-screen editor – Features To Know Active Campaign Email Marketing. They have some great design templates, but I still desire to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t eliminate.

But, with some changes, I can make my email pretty basic. I can make it automatically take up the whole window, and I can modify the typography to be somewhat larger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Picture you’ve just typed out an excellent email.