Features Pdf Active Campaign Email Marketing

Features Pdf Active Campaign Email Marketing

Features Pdf Active Campaign Email MarketingFeatures Pdf Active Campaign Email Marketing

Then it sends a series of e-mails to get them thinking about the webinar, and to encourage them to register. If they register, they right away struck the “Objective” towards completion of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Features Pdf Active Campaign Email Marketing. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact registered, went to, missed out on, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. Individuals who don’t open my e-mails make it harder for other emails to get to individuals who actually want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over once again.

Features Pdf Active Campaign Email Marketing

This automation can be overwhelming at initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, sometimes you have to construct things from scratch. ActiveCampaign has a choice to delete non-active customers, which I do not advise.

Some subscribers do not have actually tracking switched on, so their opens aren’t taped. Others still wish to be subscribed however have been hectic. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another email (if they currently clicked the verification link in the previous e-mail, they’ve already been eliminated from the automation– using a different automation).

Features Pdf Active Campaign Email MarketingFeatures Pdf Active Campaign Email Marketing

The automation then unsubscribes them (Features Pdf Active Campaign Email Marketing). My e-mails likewise have a link to a form where they can enter their e-mail address to let me understand that they don’t have tracking allowed. This type includes a tag that I use to filter those contacts out. I utilized to include this tag when they clicked on a link, but when individuals don’t have tracking on, it makes those links not work so dependably! I only send out a simple “do you still want my emails?” confirmation.

You can send reward material and attempt to get the contact more engaged again. To know how well your automations are transforming, ActiveCampaign has Goal tracking. A common way to measure whether an Objective has actually been met is if a tag has been contributed to the contact. This tag can be added since your payment processor tape-recorded a sale, or due to the fact that your webinar platform recorded that your contact attended a webinar.

Features Pdf Active Campaign Email Marketing

You can also see whether the completion rate has actually increased or reduced, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function – Features Pdf Active Campaign Email Marketing. It saves me a load of effort and time, and neither MailChimp nor ConvertKit has a similar feature.

Let’s say you have the first name of only some of your contacts, which holds true with my list. Features Pdf Active Campaign Email Marketing. I typically don’t require a very first name to register to my list, however in some cases I get a given name, such as when someone purchases a product. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and then their first name. If they do not, I just state “Hey there,”. By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s very first name.

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the same automation over and over once again for my webinars, and I can rapidly alter out all of the information. Features Pdf Active Campaign Email Marketing.

Features Pdf Active Campaign Email Marketing

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I actually like to send out easy emails. Features Pdf Active Campaign Email Marketing.

I’ve discovered that really hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task.

Features Pdf Active Campaign Email MarketingFeatures Pdf Active Campaign Email Marketing

However, including images is a little a chore. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Features Pdf Active Campaign Email Marketing

Features Pdf Active Campaign Email MarketingFeatures Pdf Active Campaign Email Marketing

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require different text boxes for above and below the image. Recently I have begun using ActiveCampaign’s abundant text editor – Features Pdf Active Campaign Email Marketing. They have some good design templates, but I still desire to send out the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t remove.

However, with some changes, I can make my e-mail quite standard. I can make it instantly take up the whole window, and I can tweak the typography to be a little larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Picture you have actually simply typed out a terrific email.