Features On Youtube Active Campaign Email Marketing

Features On Youtube Active Campaign Email Marketing

Features On Youtube Active Campaign Email MarketingFeatures On Youtube Active Campaign Email Marketing

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they instantly hit the “Goal” toward the end of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar – Features On Youtube Active Campaign Email Marketing. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, participated in, missed, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. Individuals who do not open my emails make it harder for other e-mails to get to individuals who truly desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring developed in.

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a separate automation removes them from this automation, gets rid of all of those tags, and starts this automation over again.

Features On Youtube Active Campaign Email Marketing

This automation can be overwhelming initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. But, because you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has an option to erase inactive subscribers, which I do not advise.

Some customers do not have tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed but have actually been hectic. Here’s my reactivation sequence: I send one email asking if they still desire to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another e-mail (if they already clicked on the verification link in the previous email, they’ve already been eliminated from the automation– utilizing a separate automation).

Features On Youtube Active Campaign Email MarketingFeatures On Youtube Active Campaign Email Marketing

The automation then unsubscribes them (Features On Youtube Active Campaign Email Marketing). My emails also have a link to a form where they can enter their email address to let me understand that they don’t have tracking made it possible for. This form includes a tag that I utilize to filter those contacts out. I used to add this tag when they clicked on a link, however when individuals don’t have tracking on, it makes those links not work so dependably! I just send a simple “do you still desire my e-mails?” confirmation.

You can send benefit content and attempt to get the contact more engaged once again. To understand how well your automations are transforming, ActiveCampaign has Goal tracking. A common way to measure whether an Objective has actually been satisfied is if a tag has actually been contributed to the contact. This tag can be included because your payment processor taped a sale, or due to the fact that your webinar platform tape-recorded that your contact went to a webinar.

Features On Youtube Active Campaign Email Marketing

You can likewise see whether the completion rate has actually increased or reduced, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature – Features On Youtube Active Campaign Email Marketing. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit has a similar function.

Let’s say you have the given name of just a few of your contacts, which is the case with my list. Features On Youtube Active Campaign Email Marketing. I usually do not need a given name to sign up to my list, but in some cases I get a given name, such as when someone purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their given name. If they do not, I just say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the very same automation over and over once again for my webinars, and I can quickly change out all of the details. Features On Youtube Active Campaign Email Marketing.

Features On Youtube Active Campaign Email Marketing

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it is in an email. This message variable enables me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the best email editing experience. I truly like to send easy e-mails. Features On Youtube Active Campaign Email Marketing.

I’ve found that very tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I developed. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project.

Features On Youtube Active Campaign Email MarketingFeatures On Youtube Active Campaign Email Marketing

However, including images is a little bit of a chore. You need to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Features On Youtube Active Campaign Email Marketing

Features On Youtube Active Campaign Email MarketingFeatures On Youtube Active Campaign Email Marketing

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have begun using ActiveCampaign’s abundant text editor – Features On Youtube Active Campaign Email Marketing. They have some great design templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove.

But, with some changes, I can make my e-mail quite fundamental. I can make it automatically use up the entire window, and I can tweak the typography to be a little bigger, and have a little more leading. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Imagine you have actually simply typed out a great e-mail.