Features Hidden Active Campaign Email Marketing

Features Hidden Active Campaign Email Marketing

Features Hidden  Active Campaign Email MarketingFeatures Hidden Active Campaign Email Marketing

Then it sends a series of emails to get them interested in the webinar, and to motivate them to register. If they register, they immediately struck the “Objective” toward the end of the webinar, and the automation ends. If they don’t register, they get included to an automation promoting a rebroadcast of the webinar.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Features Hidden Active Campaign Email Marketing. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, went to, missed out on, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. Individuals who do not open my emails make it harder for other e-mails to get to individuals who actually want them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation removes them from this automation, removes all of those tags, and starts this automation over again.

Features Hidden Active Campaign Email Marketing

This automation can be overwhelming at first, and this is among those cases where I want ActiveCampaign had a more out-of-the-box option. However, since you can do anything with ActiveCampaign, in some cases you have to construct things from scratch. ActiveCampaign has a choice to erase non-active subscribers, which I don’t advise.

Some customers do not have tracking turned on, so their opens aren’t taped. Others still desire to be subscribed however have been busy. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my email list tidy. In one week, I send them another e-mail (if they currently clicked the confirmation link in the previous e-mail, they have actually currently been eliminated from the automation– utilizing a different automation).

Features Hidden  Active Campaign Email MarketingFeatures Hidden Active Campaign Email Marketing

The automation then unsubscribes them (Features Hidden Active Campaign Email Marketing). My e-mails also have a link to a type where they can enter their email address to let me know that they don’t have tracking allowed. This kind includes a tag that I utilize to filter those contacts out. I used to include this tag when they clicked a link, but when people do not have tracking on, it makes those links not work so reliably! I only send out a simple “do you still want my e-mails?” confirmation.

You can send out reward material and try to get the contact more engaged once again. To understand how well your automations are converting, ActiveCampaign has Goal tracking. A common method to measure whether a Goal has actually been fulfilled is if a tag has actually been contributed to the contact. This tag can be included since your payment processor taped a sale, or because your webinar platform recorded that your contact went to a webinar.

Features Hidden Active Campaign Email Marketing

You can likewise see whether the conclusion rate has actually increased or reduced, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function – Features Hidden Active Campaign Email Marketing. It saves me a lot of effort and time, and neither MailChimp nor ConvertKit has a comparable function.

Let’s state you have the first name of only a few of your contacts, which holds true with my list. Features Hidden Active Campaign Email Marketing. I generally don’t need a given name to register to my list, however often I get a given name, such as when somebody buys a product. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their first name. If they don’t, I just say “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can rapidly change out all of the details. Features Hidden Active Campaign Email Marketing.

Features Hidden Active Campaign Email Marketing

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the best email modifying experience. I actually like to send out basic emails. Features Hidden Active Campaign Email Marketing.

I have actually discovered that very difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task.

Features Hidden  Active Campaign Email MarketingFeatures Hidden Active Campaign Email Marketing

Nevertheless, including images is a bit of a task. You need to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Features Hidden Active Campaign Email Marketing

Features Hidden  Active Campaign Email MarketingFeatures Hidden Active Campaign Email Marketing

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant text editor – Features Hidden Active Campaign Email Marketing. They have some great design templates, but I still want to send out the plainest email possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of.

But, with some changes, I can make my e-mail quite standard. I can make it instantly use up the whole window, and I can modify the typography to be a little bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Picture you’ve simply typed out a great e-mail.