Features And Specifications

Features And Specifications

Features And SpecificationsFeatures And Specifications

Then it sends out a series of e-mails to get them interested in the webinar, and to motivate them to sign up. If they register, they right away hit the “Goal” toward completion of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar – Features And Specifications. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, participated in, missed out on, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other emails to get to the individuals who truly desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an email, a different automation removes them from this automation, eliminates all of those tags, and starts this automation over once again.

Features And Specifications

This automation can be frustrating initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, in some cases you need to construct things from scratch. ActiveCampaign has an alternative to delete inactive customers, which I do not suggest.

Some customers do not have actually tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed but have actually been busy. Here’s my reactivation series: I send one e-mail asking if they still wish to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another email (if they currently clicked on the verification link in the previous e-mail, they have actually already been gotten rid of from the automation– using a different automation).

Features And SpecificationsFeatures And Specifications

The automation then unsubscribes them (Features And Specifications). My emails likewise have a link to a type where they can enter their e-mail address to let me understand that they do not have tracking made it possible for. This type includes a tag that I use to filter those contacts out. I used to add this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so dependably! I just send a simple “do you still want my emails?” confirmation.

You can send out perk content and try to get the contact more engaged again. To know how well your automations are converting, ActiveCampaign has Objective tracking. A typical way to determine whether a Goal has actually been met is if a tag has actually been added to the contact. This tag can be included because your payment processor taped a sale, or since your webinar platform tape-recorded that your contact participated in a webinar.

Features And Specifications

You can likewise see whether the conclusion rate has actually increased or reduced, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function – Features And Specifications. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit has an equivalent feature.

Let’s say you have the given name of just some of your contacts, which is the case with my list. Features And Specifications. I generally don’t need a first name to register to my list, however in some cases I get a given name, such as when someone buys an item. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their very first name. If they do not, I just state “Hey there,”. By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can quickly change out all of the details. Features And Specifications.

Features And Specifications

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the very best email editing experience. I truly like to send easy emails. Features And Specifications.

I’ve discovered that extremely difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I developed. The interface for the HTML editor looks like it was pulled from some free open-source task.

Features And SpecificationsFeatures And Specifications

However, adding images is a little a chore. You need to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Features And Specifications

Features And SpecificationsFeatures And Specifications

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s abundant text editor – Features And Specifications. They have some nice templates, however I still want to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t get rid of.

However, with some adjustments, I can make my email pretty basic. I can make it instantly take up the whole window, and I can fine-tune the typography to be slightly bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Picture you have actually simply typed out a fantastic email.